Nationwide Vehicle Wraps Manufacturer Discusses the City of Burbank’s Strategy to Generate Revenue

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JMR Graphics discusses the city of Burbank’s strategy to generating revenue for its struggling mass transit system.

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JMR Graphics, a nationwide vehicle wraps manufacturer, discusses the city of Burbank’s strategy to help generate revenue for its struggling mass transit system.

According to a September 13, 2013 article published by The Burbank Leader titled “Burbank sells ad space on buses,” advertisements will soon be placed onto the sides of Burbank’s 28 buses in order to generate revenue to recover costs for its “cash-strapped transit programs.”

The City Council unanimously approved a yearlong agreement with Titan Outdoors. They will sell, place and maintain advertisements that will be placed inside and wrapped around the buses. The city of Burbank hopes to generate between $24,000 and $144,000 a year. The 28 buses travel along four fixed routes and provide door to door transportation services for seniors and the disabled.

This agreement comes as the latest attempt by Burbank city officials to “generate extra funds” for the transportation system.

TJ Pannell, a representative of JMR Graphics, a nationwide vehicle wraps manufacturer, believes this agreement can be a win-win for both parties involved. “City transportation systems across the country are realizing that by offering their vehicles as ‘moving billboards,’ a lot of extra revenue can be generated. It’s obviously beneficial for them and it will drive business to those businesses and brands who decide to advertise.”

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

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Katherine Winkler
JMR Graphics
+1 (800) 378-6343
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Scott Darrohn
JMR Graphics Inc.
since: 07/2012
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