Nationwide Car Wraps Manufacturer Discusses UK Study Suggesting Best Environments for Outdoor Advertisements

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JMR Graphics, a nationwide car wraps manufacturer, discusses UK study that suggests the best environments for outdoor advertisements depending on the industry.

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JMR Graphics, a nationwide car wraps manufacturer, discusses a study performed in the UK that looks into the best places for outdoor advertisements depending on the industry.

According to an October 1, 2013 article published by The Drum titled “Tube and Rail are the best-performing outdoor environments to reach people in an ‘entertainment seeking’ mindset,” Tube and Rail advertising is the most effective way of “connecting with people in an entertainment seeking mindset.” These were results of a study designed to look into the effects of the environment and format of out-of-home advertising.

The study also found that people working out at the gym were most “eager to learn.” Bar patrons are in the “best mood” and those at a sporting event or at airports are most “excited.” It was based on a sample size of 2,000 consumers and “took into account 38 categories and 14 out-of-home environments.”

Sue Moseley, global chief performance office at Initiative, says the study provides really exciting research for brands who utilize out-of-home advertising. “The ability to make informed format selections based on specific campaign objectives, rather than solely target audience, is a real advancement in the medium’s accountability. The fusion of rapport’s previous campaign learning’s with new consumer insight adds even greater credibility.”

TJ Pannell, a representative of JMR Graphics, a nationwide car wraps manufacturer, says, as the OOH advertising industry grows, more metrics will become available to advertisers and brands, increasing its potential. “OOH advertising is a rapidly-growing industry with extreme adaptability to advanced technologies making it a medium that will stay prevalent for years and years,” he says. “Being able to strategically place ads depending on studied location and consumer behaviors will strengthen the power and reach of OOH advertising.”

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

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Katherine Winkler
JMR Graphics
+1 (800) 378-6343
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Scott Darrohn
JMR Graphics Inc.
since: 07/2012
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