By better understanding where caregivers come from and their motivations, we can hopefully start to reverse a trend that is plaguing the entire industry.
(PRWEB) February 12, 2014
According to a recently published study by myCNAjobs, a Healthcare Research Company, a large percentage of professional caregivers and nurse aides seek work in caregiving to avoid working fast food or retail jobs. The Q1 2014 Caregiver Trend Report surveyed thousands of professional caregivers in December to better understand their background in an effort to devise critical retention strategies.
"Caregiver turnover is hurting our clients in a major way," says Brandi Kurtyka, CEO of Chicago-based myCNAjobs. "By better understanding where caregivers come from and their motivations, we can hopefully start to reverse a trend that is plaguing the entire industry."
The research cites that 41% of caregivers reported turning to the world of professional caregiving as they preferred not to work in retail or fast food jobs. According to the study, 22% of caregivers came from retail while 15% came from fast food before their first role as a caregiver.
"It's interesting to get a deeper understanding of where our caregivers are coming from and a bit startling at the same time", adds Kurtyka. "A major issue facing homecare, a large employer for companions and certified nursing assistants, is the inability to offer stable full-time hours. If caregivers can't get the hours they want in caregiving, they're not going to stay in the industry. That leaves us with caregivers that either don't really want to be in caregiving or pushes good talent out of the workforce to secure the hours they need to pay their bills."
The Q1 report also uncovers:
- The top 10 areas caregivers desire more caregiver training
- Workplace communication preferences
- The different motivators between males and females
- Tips to improve caregiver retention in 2014
To learn more, download a copy of the report: Q1 2014 Caregiver Trend Report
Healthcare Research LLC is the strategic source for research, education, and recruiting tools that benefit homecare, assisted living, nursing home, and hospital partners. myCNAjobs, a Healthcare Research company, is a caregiver recruitment vehicle to find rewarding work and hire and retain caregivers, home health aides, and certified nursing assistants more effectively.