Professional Caregivers Prefer Working for Homecare Franchises vs. Independent Agencies According to myCNAjobs’ Latest Trend Report

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myCNAjobs has unveiled cutting-edge research on caregivers, certified nursing assistants and home health aides, revealing that the majority of caregivers prefer working for homecare franchises over independent agencies.

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Although the spread isn't significant, it's a reminder for both franchises and independents to play to their strengths to entice top talent to work for your organization.

myCNAjobs has unveiled cutting-edge research on caregivers, certified nursing assistants and home health aides, revealing that the majority of caregivers prefer working for homecare franchises over independent agencies. The Q4 Caregiver Trend report, a quarterly publication, contains data collected from 1,284 professional companions, CNAs, and HHAs. myCNAjobs has transformed this data into helpful trends and statistics that can prove useful to employers looking to effectively hire and retain top caregivers nationwide.

Two coinciding, insightful statistics from the report are:

53% of caregivers prefer to work for a franchise
47% of caregivers prefer to work for an independent agency

"Although the spread isn't significant, it's a reminder for both franchises and independents to play to their strengths to entice top talent to work for your organization," says Brandi Kurtyka, Chief Marketing Officer of myCNAjobs.

With this knowledge in mind, franchises ought to be sure to mention their role within a broader franchise family and notify caregivers of the options for growth and caregiver training options that are available with wider connections. Likewise, independent agencies should focus caregivers on the benefits of working for a smaller network- investing in the community by building an excellent employment brand unique to that area.

To learn more trends and tips, including enticing caregivers to work hard-to-fill shifts through small incentives, download the full Q4 2013 Caregiver Trend Report now.

About myCNAjobs:
myCNAjobs is a caregiver recruitment and insight vehicle to find rewarding work and hire and retain caregivers, home health aides, and certified nursing assistants more effectively. myCNAjobs publishes The Caregiver Trend Report quarterly.

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Brandi Kurytka
myCNAjobs
+1 (773) 592-3508
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