Carolyn Edge Joins Telmar North America as VP, Business Development & Client Services in Montreal, Canada
Telmar North America, the pioneer in advertising and media planning software, has hired Carolyn Edge as VP, Business Development & Client Services, based in Montreal, CA.
NEW YORK, Feb. 3, 2019 /PRNewswire-PRWeb/ -- Telmar, the pioneer in advertising and media planning software, has announced that Carolyn Edge, a longtime Nielsen veteran, has joined Telmar North America as VP, Business Development & Client Services for Canada. Based in Montreal, CA, Ms. Edge will report to Eurel Tobias, Chief Growth Officer.
Eurel Tobias, Chief Growth Officer at Telmar: "Carolyn is a fantastic addition as we continue to expand Telmar's growth in Montreal and Canada as a whole. She brings a unique and critical set of skills: a deep understanding of the advertising media industry, in-depth knowledge of media planning software and the databases available for the Canadian marketplace, along with years of building strong business relationships."
Carolyn joins Telmar from Nielsen IMS, where she led their business presence and growth throughout Quebec, tripling their client base. Her responsibilities included new client proposals, managing existing client relationships, annual sales forecasting and overseeing the development/implementation of training programs. Prior to Nielsen, Carolyn was Associate Director of Media Services at Académie Ogilvy and the Media Group Head at PNMD Communications. In these positions, she was responsible for media planning and execution of accounts across all media including broadcast, digital, print and outdoor.
Carolyn Edge: "I am thrilled to be joining Telmar, an organization that is known in Canada and around the world for being strategic, agile and reactive to their clients' needs. My approach has always been about delivering the best possible outcomes and experiences for clients. I look forward to helping Telmar grow our client base, expand our partner offerings and achieve our overall growth objectives."
Notes to Editors: Telmar provides strategic targeting and media planning solutions to advertisers, agencies, media companies and data suppliers. Over 25,000 users across 100 countries use Telmar systems to analyze thousands of consumer and media data sets to assess target markets, audience reach and frequency and media performance. Data sets can either be syndicated data to which rightful access has been granted by the data supplier or customers' own proprietary data. Telmar provides data integration services which support fix fusion, ascription, and Telmar's leading data integration technique: MultiBasingTM. Telmar's platform of systems are cloud based with applications available via desktop browsers and iOS mobile. API web services are available for access to Telmar analytic engines to support specific customer needs. http://www.telmar.com
SOURCE Telmar
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