Carvana Announces the Launch of Its Pre-owned Celebrity Vehicle Division, S.T.A.R. C.A.R.
Atlanta (PRWEB) April 01, 2014 -- To offer car buyers the most rad assortment of vehicles available, online auto retailer Carvana announces the launch of S.T.A.R. C.A.R. (Seriously Totally Awesome Real Celebrity Auto Retailer), its pre-owned celebrity vehicle division. Leveraging consumer interest in celebrity lifestyles as well as its unique online sales capabilities, Carvana now offers users the ability to shop for, finance and buy Hollywood’s most notorious cars from the comfort of their own homes.
“With the entertainment industry set to top $2 trillion this year, our entrance into the celebrity pre-owned car market is a no brainer. Who hasn’t been envious of a car they saw in a movie or in a gossip magazine? I still dream about owning a Land Rover Defender 90 like Freddie Prinze, Jr. in ‘She’s All That,’” says Ernie Garcia, founder and president of Carvana. “We’re building our inventory from the ground up, starting with our personal favorites like Paris Hilton’s custom bubble-gum-pink 2011 Bentley Continental.”
Current S.T.A.R. C.A.R. inventory includes the Ghostbusters’ 1959 Cadillac Ecto 1 complete with Proton Acceleration Cannon, Justin Bieber’s 2012 chrome plug-in Hybrid Fisker Karma, The A-Team’s 1983 GMC G-Series G-15 in black and gunmetal grey with a red racing stripe featuring shag carpeting and custom gun case, the Star Wars 1977 X-34 Landspeeder with custom aluminum chassis, fiberglass body and electric drive system, and Dumb and Dumber’s 1978 Ford Econoline with custom shag carpet exterior detailing.
While a first mover in the celebrity car selling space, Carvana realizes the competition will heat up and so it believes it may be close to inking a deal with a certain former late night talk show host to serve as the face of the S.T.A.R. C.A.R. division, given the individual’s obsession with cars and his current availability in the job market.
All S.T.A.R. C.A.R. purchases feature an official autograph from original owner, are street legal, drivable and come with Carvana’s 7-day “test own” return policy. Any firearms, cannons or proton accelerators are not covered under the Carvana Certified 100-day or 4,189 mile bumper-to-bumper warranty. Celebrities or agents interested in utilizing Carvana’s S.T.A.R. C.A.R. platform for resale services can inquire about listing process at info(at)carvana(dot)com.
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About Carvana
Based in Phoenix, Ariz. and operating out of Atlanta, Carvana is the first complete online auto retailer that allows consumers to shop, finance and purchase a car entirely on the Web in less than 15 minutes. The company is backed by more than $1 billion in revenue and more than 20 years experience in the secondary car market. All cars available on Carvana.com come fully covered with a 100-day or 4,189 mile bumper-to-bumper warranty and a 7-day “test own” return policy.
For further information on the Carvana car buying process, please visit carvana.com.
Colleen Murphy, Trevelino/Keller, +1 (404) 214-0722 Ext: 109, [email protected]
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