Central Islip, NY (PRWEB) September 04, 2013
Nationwide car wraps manufacturer, JMR Graphics, discusses the top 4 factors businesses should take into consideration when creating effective advertisements.
According to an August 9, 2013 ResourceNation.com article, titled, “Billboards: Big Marketing Tips for Small Businesses,” there are four main components that businesses should keep in mind when creating advertisements: creativity, company strengths, customer involvement and audience.
TJ Pannell, representative of JMR Graphics, a nationwide car wraps manufacturer, discusses these four factors in detail.
1) Creativity: “Obviously creativity is something every business owner should keep at the forefront of their mind when creating advertisements, no matter the medium used,” says Pannell. “You want to garner mass awareness with your advertisements. With today’s technology, there are many different ways businesses can set themselves apart from competitors through their advertising efforts.”
2) Focus on the company’s strengths: “When creating an advertisement for your company, make sure to push your company’s expertise,” Pannell explains. “Companies are now incorporating their expertise into visual marketing masterpieces. For example, Benjamin Moore, the paint company, had an advertisement that incorporated the hues of the sky color to catch consumers’ eyes.”
3) Customer Involvement: Pannell says, “Today’s advanced technologies have enabled companies to interact with their consumers through advertisements. Getting consumers involved establishes increased brand recognition and a memorable experience that will boost word-of-mouth marketing.”
4) Audience: “It is extremely important to make your advertisement appealing to the demographic you are looking to reach,” Pannell says. “When creating an advertisement, companies need to keep their target audience’s wants, needs and desires in mind to ensure the advertisement will have an effect on those who view it. An effective ad will convert those potential consumers into actual patrons.”
JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.