Million Dollar Dog Passes: Single Photo of a Black Lab Transformed Casey Movers

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Six years ago, Casey Movers placed the photo of a black lab on their postcard coupled with the soothing phrase, "relaxed customers." The lab sadly passed in recent weeks.

Image of Blackie Postcard of Casey Movers

Blackie Postcard Sample

I chose you because of the dog.

The postcard is probably a familiar sight to anyone who has sold a home in Massachusetts, and, the "Blackie" postcard is responsible for exponential growth of the small business over the last six years. Business is said to have increased by twenty five percent almost overnight when the postcard originally began its run.

For over twenty years, Casey Movers has served the Boston, MA area. The company owns a fleet of two straight trucks, four tractors, and over two dozen trailers and ample storage warehouse space. The business serves primarily a residential market, specializing in three to five bedroom homes. The business serves a small commercial market as well and looks to expand in that area. Casey Movers is licensed and insured.

Phrases such as "my kids liked the dog," or "I chose you because of the dog," are commonly uttered by Casey Movers customers. Other movers have tried to imitate the Blackie postcard. However, there is something special about the photo of Blackie used on the Casey Movers postcard. Efforts to duplicate the Blackie postcard have not seen the same levels of success.

Blackie, beloved mascot of Casey Movers and best friend of Steve Casey sadly passed away on Tuesday, September 2, 2014. Blackie spent much of his life in the Casey Movers administrative office; napping, eating and enjoying his bone. Blackie will be missed by all at Casey Movers.

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Matthew Overstreet
Casey Movers
+1 800-482-8828
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