Realtor Casey Brock Discusses Drone Technology in Real Estate

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Realtor Casey Brock, of RE/MAX Alliance, lists the top three tips on the dos and don’ts of using drones for showing properties.

Casey Brock

This particular piece of land has some beautiful angulation as well, so I used a video from the drone to show the topography that it offers.

Drones are fast becoming an essential tool for showing properties, and are revolutionizing the real estate industry. However, according to Realtor Casey Brock of RE/MAX Alliance, while some properties are perfect for drone video and photography, others are not. For sellers considering using a drone to show their property, Brock lists the following three dos and don’ts:

No. 1: Do use drones to show a buyer what comes with the home. “Vacant land, or a home on some acreage, may be a great property to use drone photography and video, as you can capture views, nearby open space, parks, outbuildings on the property, a pool, etc.,” said Brock. “It can also give you a more compelling image of the home itself with all of its features in the same shot.”

No. 2: Do not use drones for property in high-density areas. “In a heavily populated neighborhood, drones can sometimes draw attention to the lack of a yard, or lack of space around you, when you get a wide shot from the sky,” said Brock. Conversely, for the right property, that same wide shot can capture all of the good features about the property to draw attention to the potential buyer.

No. 3: Do use drones as a marketing tool. “Drone technology has drastically changed the way a property can be marketed,” said Brock. “The key is to know when and how to capture the shots that can be so appealing to potential buyers.”

Brock, who currently has a 36-acre piece of land for sale in the foothills of Loveland, used a drone to show all the potential this land has to offer in way of views. “This particular piece of land has some beautiful angulation as well, so I used a video from the drone to show the topography that it offers,” he said.

About Casey Brock, RE/MAX Alliance
Casey Brock, a Certified Negotiation Expert (CNE), specializes in buyer and seller brokerage, investments, luxury homes and relocation. He works with both buyers and sellers. Casey lives in Johnstown, CO, grew up in Loveland, CO, and went to Mountain View High School. For more information, please call (970) 214-9694. You can also reach him by email at caseybrock(at)remax(dot)net. His office is located at 750 W. Eisenhower Blvd., Loveland, CO 80537.

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