CashCall and CAKE Collaborate to Expand Leading-Edge Finance Solution to Performance Marketing Industry

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Collaboration to expand market reach and garner new traffic.

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CAKE allows our company to expand its real-time campaign management abilities. By using CAKE, we are able to operate more efficiently and effectively in today’s digital landscape.

CashCall, Inc., a premier consumer finance lender, has announced an agreement with southern California-based leading software as a service (SaaS) provider CAKE. Leveraging the CAKE platform, CashCall will more efficiently cater to the needs of the marketing community and provide services that will result in more robust analytic capabilities for performance marketers. Real-time reporting and granular insights deliver the most accurate business intelligence to better target digital spend and measurably track the lifetime value of a single customer.

“We are extremely excited to partner with CAKE, whose platform is at the leading edge of marketing technology,” said CashCall’s Chief Marketing Officer Ethan Taub. “CAKE allows our company to expand its real-time campaign management abilities. By using CAKE, we are able to operate more efficiently and effectively in today’s digital landscape.”

“CAKE delivers scalability, availability and reliability to CashCall’s performance marketing operations,” says CAKE Founder and President Jeff McCollum. “Our real-time, data-driven analytics gives CashCall and its affiliates the ability to make informed, proactive decisions instantaneously instead of having to manually build reports.”

“With the increasing number of consumers searching for loan products, CAKE streamlines the management of key marketing campaigns and products, thus allowing us to adjust lead services for company profitability. This will exponentially increase lead volume for CashCall almost immediately,” said Taub.

CAKE’s lead distribution engine offers integrated data collection, validation and routing, as well as customizable mapping and delivery schedules with built in predictive analysis. Cookie-less tracking, robust APIs, mobile targeting and fraud prevention are also included in CAKE’s global infrastructure. The results of all this data are delivered into a single dashboard for easy analysis and real-time action.

“We look forward to utilizing the latest technologies out there, as we do business more efficiently to attract the best customers and prospects,” Taub added.

About CashCall, Inc.:
Founded in 2003, Anaheim, Calif.-based CashCall, Inc. is one of the nation's premier lenders, specializing in mortgage, personal, small business and auto loans and is dedicated to providing exceptional customer service. CashCall simplifies the loan process with innovative technologies to make the process faster, smarter and hassle-free. For more information about CashCall or to apply for a loan, visit or call 866-708-CASH.

About CAKE:
CAKE, the leading Software-as-a-Service (SaaS) platform for performance based marketing, is an enterprise solution providing business intelligence for performance marketers. With an easy to use interface, CAKE's tracking optimizes online campaigns and can increase revenue and reduce operational costs. Real-time reporting and available API enable a single dashboard to manage all of your digital spend. For more information visit or call 949-548-CAKE.

Contact: Alan Dicker
CashCall, Inc., 949-313-9363

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Contact: Brittany Edmonston
CAKE, 949-548-2253

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Alan Dicker
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