Android Smartphones Storm the Trade-in Market with a 53% Market Share, Further Widening Gap from iOS, According to Gadget Trade-in Comparison Site Cashforphonescomparison

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Cashforphonescomparison data shows that Android smartphones now dominate the online trade-in market, reflecting change in the smartphone market as a whole.

Android vs. iOS smartphone trade-in market share

Android smartphones now hold a much larger share of the online trade-in market than iOS devices

People have more choice than ever, and switch between operating systems depending on the devices available.

Mobile phone recycling comparison website Cashforphonescomparison recently discovered that Android smartphones make up over half of all online trade-ins in 2014 so far, with iOS devices falling behind to make up only 31.13 percent.

Main points:

  •     Android devices make up 53.06 percent of all online smartphone trade-ins, up from 31.67 percent the previous year
  •     iOS devices make up just 31.13 percent of all online smartphone trade-ins, similar to its 28.96 percent marketshare the previous year
  •     Both Android and iOS users show strong brand loyalty according to survey results
  •     Samsung’s Galaxy S3 is the top traded in device on Cashforphonescomparison, making up 13.93 percent of all trade-ins in 2014
  •     iOS devices continue to be the most valuable smartphones on the Cashforphonescomparison

A new study from gadget trade-in comparison site Cashforphonescomparison, shows that over half of all smartphones traded in in 2014 so far are Android devices. This is almost double the iOS market share of just a 31.67 percent.

Platform trade-in market share so far in 2014:

1.    Android – 53.06 percent*
2.    iOS – 31.13 percent*

*Online trade-in market share percentage so far in 2014.

Site experts say this is particularly interesting as over the same period of time in 2013, the two operating systems had a much more equal online trade-in market share.

Platform trade-in market share over the same timeframe in 2013:

1.    Android – 31.67 percent*
2.    iOS – 28.96 percent*

*Online trade-in market share percentage so far in 2014.

Analysts say that although this year’s data could reflect the number of Android releases in comparison to the lack of iOS releases – this is actually highly unlikely. 2013 followed the same pattern in terms of releases and yet the data shows a much more similar market share.

What are people doing when they trade-in?

Cashforphonescomparison also conducted a survey, asking people trading in an old device what they plan to upgrade too.

67.97 percent of people trading in an Android device said they were staying loyal to Android, with 31.35 percent saying they were moving to iOS – showing strong platform loyalty.

The same can be said for iOS consumers – with 71.72 percent saying they would stick to iOS, with 25.75 percent saying they’d switch to Android.

The site do think it’s interesting to note activity from Windows Phone users though. 43.9 percent of people trading in an old Windows Phone are moving to iOS, while 37.12 percent are moving to Android.

So what does this show?

This suggests that the smartphone market is still very split between the two operating systems.
Site experts say this is very much a reflection of the market over the last two years, as Apple dominated the market before this point. Now, Android makes up a larger smartphone market share. People have more choice than ever, and switch between operating systems depending on the devices available.

Popular devices

Samsung’s Galaxy S3 has the highest online trade-in market share for 2014, making up 13.93 percent of all trade-ins so far this year. It’s followed by Apple’s iPhone 4S 16GB, which has made up 7.66 percent of all trade-ins.

Top traded-in smartphones so far in 2014:

1.    Samsung Galaxy S3 – 13.92 percent
2.    Apple iPhone 4S 16GB – 7.66 percent
3.    Apple iPhone 5 16GB 7.37 percent
4.    Samsung Galaxy S2 i9100 – 5.39 percent
5.    Samsung Galaxy S4 – 4.69 percent

*Online trade-in market share percentage so far in 2014.

So how does this affect pricing?

Interestingly, iOS device are still the most valuable on Cashforphonescomparison.

Most valuable devices so far in 2014:

1.    Apple iPhone 5S 64GB - £387*
2.    Apple iPhone 5S 32GB - £372*
3.    Apple iPhone 5S 16GB - £361*
4.    Samsung Galaxy S5 - £320*
5.    Samsung Galaxy Note 3 - £286*

*Top price offered for this device so far in 2014

iPhone models tend to have good price retention, due to the high prices offered for them in the first place.

About Cashforphonescomparison

Cashforphonescomparison is the impartial, go-to comparison site for trading in your old phone. The site compares the UK’s top recyclers, and the top prices consumers can get for their old phones in order to ensure that people get the best service possible and the best deals when getting cash for their old tech.

If you use any of the data in this press release, Cashforphonescomparison request that it be referenced appropriately.

Media Contact

Sami Colenutt
PR Executive

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Sami Colenutt
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