The Relationship Between Casino Reputation Management and Getting ‘Scroogled’ Is Explored in Interactive Image from Robinson & Associates

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Casino reputation management is greatly affected by a phenomenon called getting “Scroogled” and Robinson & Associates, Inc., has released a new interactive image that explores this relationship.

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Casinos need to take control of online reviews and casino reputation management.

Casino reputation management can be adversely affected by getting ‘Scroogled.’

A key element of casino reputation management involves understanding how damaging getting “Scroogled” can be and Robinson & Associates, Inc., has created a new interactive image that explores this topic.

“Is your casino getting ‘Scroogled?’” asked Martin R. Baird, chief executive officer of Robinson & Associates, a casino consulting firm to the global gaming industry. “If you don’t know, then your casino’s reputation may already be tarnished. Our new interactive image sheds light on these issues.”

The ThingLink image’s interactive icons explore such topics as:

– Taking control of online casino reviews.
– The death of casino SEO.
– The extent of ranting on review sites.

About Robinson & Associates, Inc.

Martin R. Baird is a casino consultant and chief executive officer of Robinson & Associates, Inc., and For 20 years, Robinson & Associates has been dedicated to helping casinos improve their guest service so they can compete and generate future growth and profitability. A Boise, Idaho-based consulting firm to the global gaming industry, Robinson & Associates is the world leader in casino guest experience measurement, management and improvement. Recently, it announced Simply Share, a real-time customer feedback platform that makes it fast and easy for casino customers to share their experience directly with casinos instead of posting comments online at social media sites.

For more information, visit the company’s website at or contact Lydia Baird, director of business development, at 208-991-2037 or lbaird(at)raresults(dot)com. Read about a variety of topics at Martin Baird’s blog at, including casino-related articles, casino customer service training, mystery shopping tips, casino reputation measurement and improvement, service gap analysis and more. Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.

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