Casino Reviews, Casino Reputation Studied in New Infographic Announced by CasinoCustomerService.com
Boise, Idaho (PRWEB) July 02, 2013 -- Casino reviews and casino reputation – today, they play a critical role in the future success of gaming properties and a new infographic announced by CasinoCustomerService.com offers details on why this is so.
To see the infographic, click here.
“In an era in which social media sites such as Facebook and Yelp are taking the place of traditional marketing tools, casino reviews and casino reputation play an increasingly important role,” said Martin R. Baird, chief executive officer of CasinoCustomerService.com and Robinson & Associates, Inc., a casino consulting firm to the global gaming industry. “The idea that reputation spreads slowly through word of mouth is old news. Casino review sites and social media channels can spread a negative opinion about a casino around the Internet instantly."
In the old days, a customer might tell seven to nine people about a negative casino experience but the advent of social media has raised that number to as many as 53, Baird said. "Today," added Baird, "the average Facebook user has 245 friends. Casinos must take account of this new situation and adjust their customer service and marketing accordingly."
Consultants at CasinoCustomerService.com designed the new infographic to unambiguously depict the importance of casino reviews and casino reputation, according to Baird. The infographic provides information about the new social media landscape, as well as statistics about consumers' levels of trust in review sites and use of reviews. "Seventy percent of consumers trust what they read on social media sites," Baird said, emphasizing that this is just one of several numbers from the infographic that casinos need to consider when planning their strategy for success.
The infographic also lists five crucial reasons that Robinson & Associates believes prove that reputation is more valuable than marketing for today's casinos. "Google search rankings, the levels of trust consumers have in casino reviews, the nature of these reviews and the sites that maintain them – all of these are serious game changers for the casino business," Baird notes.
Besides illustrating the importance of casino reviews and reputation, the infographic explains how CasinoCustomerService.com's consultants can help potential clients. "The infographic shows just what we do, what information we'll provide in our custom reputation reports and how we'll help our clients interpret their reputation and change their strategies," Baird explains.
About CasinoCustomerService.com and Robinson & Associates, Inc.
Martin R. Baird is a casino consultant and chief executive officer of Robinson & Associates, Inc. For 20 years, Robinson & Associates has been dedicated to helping casinos improve their guest service so they can compete and generate future growth and profitability. A Boise, Idaho-based casino consulting firm to the global gaming industry, Robinson & Associates is the world leader in casino guest experience measurement, management and improvement. Recently, it announced Simply Share, a real-time customer feedback platform that makes it fast and easy for casino customers to share their experience directly with casinos instead of posting comments online at social media sites.
For more information, visit the company’s Web site at http://casinocustomerservice.com/services.htm or contact Lydia Baird, director of business development, at 208-991-2037 or lbaird(at)raresults(dot)com. Read about a variety of topics at Martin Baird’s blog at http://casinocustomerservice.com/casino_news.htm/, including casino-related articles, casino customer service training, mystery shopping, casino reputation measurement, casino training, service gap analysis and more. Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.
Tom Ellis, Ellis Communications, Inc., http://www.elliscommunications.com, 417-881-5635, [email protected]
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