Casino Reviews & Their Critical Importance Revealed in Interactive Image Announced By Robinson & Associates, Inc.

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Uncomplimentary casino reviews on the Internet and their critical importance to casino marketing, customer relations and profitability are outlined in an interactive image announced by Robinson & Associates, Inc.

Casino Reviews Influence Prospective Casino Guests

Negative reviews drive patrons away from casinos. In today’s fiercely competitive market, casinos simply cannot afford that.

Robinson & Associates, Inc., has announced a new interactive image that explains why casino reviews on the Internet are upending casino marketing, profitability and the traditional customer feedback loop.

“In the old days, a customer might tell seven to nine people about a negative casino experience, but with the advent of casino reviews on social media sites, that number has increased to as many as 53,” said Martin R. Baird, chief executive officer of Robinson & Associates, Inc., a casino consulting firm to the global gaming industry. “Today, the average Facebook user has 245 friends. Seventy percent of consumers trust what they read on social media sites. Yes, 70 percent!”

The ThingLink image’s interactive icons explore such topics as:

– Casino reviews are turning traditional casino marketing on its head.
– The role casino reviews at websites such as Facebook, Yelp and TripAdvisor play in consumer choices.
– The degree to which potential customers trust casino reviews.
– The impact of casino reviews on casino reputation.

About Robinson & Associates, Inc.

Martin R. Baird is a casino consultant and chief executive officer of Robinson & Associates, Inc., and For 20 years, Robinson & Associates has been dedicated to helping casinos improve their guest service so they can compete and generate future growth and profitability. A Boise, Idaho-based consulting firm to the global gaming industry, Robinson & Associates is the world leader in casino guest experience measurement, management and improvement. Recently, it announced Simply Share, a real-time customer feedback platform that makes it fast and easy for casino customers to share their experience directly with casinos instead of posting comments online at social media sites.

For more information, visit the company’s Web site at or contact Lydia Baird, director of business development, at 208-991-2037 or lbaird(at)raresults(dot)com. Read about a variety of topics at Martin Baird’s blog at, including casino-related articles, casino customer service training, mystery shopping tips, casino reputation measurement and improvement, service gap analysis and more. Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.

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