Great Lakes Caster rebrands into CasterDepot

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Great Lakes Casters rebrands following 2013 expansion and acquisition of Atlantic Caster

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The rebranding process allowed us to better define our value.

Great Lakes Caster (GLC) and its Richmond(Ashland), Virginia division (operating as CasterDepot) have successfully rebranded under the name of CasterDepot. GLC’s expansion out of the Great Lakes region occurred with 2013’s acquisition of Atlantic Caster necessitated the rebranding. CasterDepot (CD) is an ISO 9001 certified supplier of casters and wheels that was founded in 1980 and holds stocking offices in Grand Rapids, Detroit, Chicago and Richmond.

“The rebranding of GLC and Atlantic Caster into CasterDepot aligns resources between offices,” said Jason Popma, President of CasterDepot. “The rebranding process allowed us to better define our value. ‘Expert. Easy. Every Time’ is more than just our new tagline. It is an attitude in all we do. We consistently make product selection easy for every client with our expert knowledge!”

The company’s comments are supported by a recent ISO 9001 certification for quality management control. CD decided to pursue the certification following an organizational reform that took nearly two years to fully develop and and implement. With over 6,000 clients and 1,000,000+ potential products, it seems to be a significant step forward to ensure both client satisfaction and product quality.

“CasterDepot’s life as a business is completely reliant on its ability to meet client needs; the client’s success is our success,” said Jamie Long, CasterDepot’s Vice President of Sales. “Mutual growth and prosperity will be a norm, not an aspiration at CasterDepot. Extensive training was conducted simultaneously with our development of the expert, easy, and every time key competencies. Our human capital is a long-term investment. Thorough research, analysis and planning was performed to ensure a fruitful investment was made in the rebranding.”

CD’s recent certification for ISO 9001 quality management supports its statements regarding quality and customer service. The certification provides decision-making guidelines to encourage business efficiency and promote customer satisfaction through continuous policy review steered by factual decision-making.

About CasterDepot
CasterDepot is an ISO 9001 certified supplier of casters and wheels with 6,000+ clients between the US and Canada. The company has been family-owned and -operated since 1980 and is known for their expertise and making the process easy. Headquarters are located in Grand Rapids (Wayland), MI, stocking/sales centers in Chicago, IL; Detroit, MI; Grand Rapids, MI; Richmond, VA; and a sales office in Nashville, TN.

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Jason Popma
since: 01/2010
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