Cathy Rustin today announced First Light Real Estate and its partnership with Side, the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands and businesses.
SARASOTA, Fla., June 16, 2022 /PRNewswire-PRWeb/ -- First Light Real Estate today announced its partnership with Side, the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands. The alliance ensures that First Light Real Estate, a company that aims to serve the Gulf Coast community at the highest level, is powered by the industry's most advanced platform.
First Light Real Estate was founded by Cathy Rustin, a seasoned agent who ranked in the top 2% of all agents at her prior brokerage and achieved its prestigious Titan Club and Hall of Fame awards. A Certified Luxury Home Marketing Specialist (CLHMS), a Residential Construction Certified (RCC) agent, and a member of the Institute for Luxury Home Marketing Million Dollar Guild — Rustin is one of the most authoritative and successful Realtors® in the Sarasota area. She ranks in the top 5% of Realtors® in Sarasota County.
Catering to buyers and sellers in Sarasota, Siesta Key, Lido Key, Longboat Key, Lakewood Ranch, Osprey, Nokomis, and Venice, First Light Real Estate specializes in helping clients buy and sell luxury and waterfront properties as a means of achieving their highest aspirations and celebrating their greatest successes.
Partnering with Side will ensure that First Light Real Estate remains on the cutting edge of the evolving real estate market while continuing to deliver premium services to its clients. Side works behind the scenes, supporting First Light Real Estate with a one-of-a-kind brokerage platform that includes proprietary technology, transaction management, branding and marketing services, public relations, legal support, lead generation, vendor management, infrastructure solutions, and more. Additionally, First Light Real Estate will join an exclusive group of Side partners, tapping into an expansive network from coast to coast.
"Our aim is to serve a much larger network of colleagues, friends, and partners who rely on us to facilitate and strengthen their home buying and selling process over the course of their lives," Rustin said. "Side's marketing and tech savvy, as well as their advanced administrative and legal services, will help First Light Real Estate to both broaden our reach and to deepen our client relationships."
About First Light Real Estate
First Light Real Estate is a boutique, concierge-style real estate group specializing in luxury and waterfront properties in and around Sarasota, Florida, the "Cultural Capital of Florida." A relationship-focused team, First Light Real Estate is committed to providing highly personalized, compassionate, and ethical service to buyers and sellers making the most important investment decisions of their lives. For more information about First Light Real Estate, visit http://www.HomesbyFirstLight.com.
About Side
Side is a behind-the-scenes brokerage platform that exclusively partners with top-performing agents, teams, and independent brokerages to create and grow their own boutique brands without the cost, time, or risk of operating a brokerage. Side's proprietary technology platform and premier support solutions empower its agent partners to be more productive, grow their business, and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit http://www.sideinc.com.
Media Contact
Side Marketing, Side, 415.525.4913, [email protected]
SOURCE Side
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