ASEOHosting Clarifies IP Geolocation and ccTLD Impact On International SEO

ASEOHosting, a provider of premium multiple IP hosting, has commented on the confusion surrounding the optimal use of IP addresses for search engine ranking in specific geographic areas. Many business web masters and SEOs do not have a clear idea of the best strategy to ensure that market-specific sites have the greatest chance of ranking well in the regions they target.

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'We’d like to make it clear that to give a site the best chance in the SERPs, sending a clear signal of market relevance to the search engines is essential.' -Daniel Page

Hudson, FL (PRWEB) February 24, 2014

ASEOHosting, a provider of premium multiple IP hosting, has commented on the confusion surrounding the optimal use of IP addresses for search engine ranking in specific geographic areas. Many business web masters and SEOs do not have a clear idea of the best strategy to ensure that market-specific sites have the greatest chance of ranking well in the regions they target.

Google employs over 200 signals to determine relevance, authority, and quality of content. Among the signals are country-code top-level domains and the location of the site’s server as determined by IP geolocation. Together these factors form a strong signal that a site is relevant to a region.

A ccTLD on its own will be recognized by Google and other search engines as an indication that a site is relevant. But ccTLDs are publicly available to registrants from anywhere in the world and are frequently used for branding rather than as an indication of location. Country-code top-level domains may be regarded as a relatively weak signal if the IP geolocation data indicates that a site is hosted outside of the region.

The combination of a relevant ccTLD and an IP address that indicates a physical presence in the market sends a stronger relevance signal to Google than either factor on its own. To ensure that a site is competitive with local businesses, the optimal strategy is to host a site on servers located within that market. Matt Cutts, head of Google’s webspam team and frequent host of SEO advice videos says:

"In an ideal world, it would be wonderful if, for every different .co, .uk, .com, .fr, .de, you could have a different separate IP address for each one of those and have them placed in the UK, or France, or Germany."

Choosing a hosting provider that offers both a large range of IP addresses located across multiple geographic regions and a wide selection of country-code top-level domains gives site owners the best opportunity to ensure that their sites are competitive in the SERPs for their target regions.

“We get a lot of questions about how companies can best pursue an international SEO strategy that gives them a strong presence in international markets,” commented ASEOHosting’s Vice President of Customer Relations, Daniel Page, “We’d like to make it clear that to give a site the best chance in the SERPs, sending a clear signal of market relevance to the search engines is essential. The two best mechanisms for sending that signal are ccTLDs and in-region hosting with an IP that can be geolocated to that region.”

As a provider of multiple-IP hosting with hosting platforms in both the US and Europe, ASEOHosting is well positioned to provide the optimal mix of relevance signals to search engines — giving businesses a greater chance of competing with international businesses that don’t have in-market hosting and enabling them to go head-to-head with local businesses in the same niche.

About ASEOHosting:
ASEOHosting is the leader in providing all types of SEO Hosting, including Shared SEO Hosting, Dedicated SEO Hosting, US Dedicated SEO Servers, and EU Dedicated SEO Servers, based in Orlando, FL and Detroit, MI, owned and operated by Ahosting, Inc., supplying hosting services that are truly beyond imagination. Since 2002, ASEOHosting has established one of the web’s premier solutions for reseller web hosting, multiple IP hosting, dedicated servers, and VPS hosting. For more information, visit http://www.aseohosting.com.