CelebExperts Publishes Report On Top 5 Industry Categories Hiring Celebrity Spokespeople In 2015

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CelebExperts CEO Evan Morgenstein details the top 5 industry categories hiring celebrity spokespeople for traditional and social media marketing initiatives in latest company report.

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Our digital consultants who review our acquisition model for new business via SEO and PPC have provided a strong mechanism to evaluate our new business attainment. This data makes CelebExperts lethal when targeting our investment in acquiring new clients.

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Celebrity spokespeople have become an invaluable commodity in every industry category one can think of in today's digital age. A report completed this week by CelebExperts CEO Evan Morgenstein revealed the top 5 industry categories utilizing the help of celebrity spokespeople to authentically deliver their brand message to a core of consumers with a predisposition to buy their products.

These 5 industry categories were selected using a criteria based on several key factors:

  • Total volume of celebrity engagement inquires CelebExperts has received in 2015
  • The actual number of booked celebrity engagements executed in 2015
  • The gross value of celebrity engagements executed in 2015
  • The ancillary inquiries in the same categories that did not turn into bookings in 2015

Evan Morgenstein has over 20 years of experience working with celebrity talent and helping businesses and organizations find the right celebrity to front their next campaign or initiative. He and the CelebExperts team have continued to refine their consulting strategies to provide clients with a plan that works effectively in today’s ever-changing digital marketplace.

Morgenstein commented, “We are paying substantially more attention to our own analytics. Our digital asset consultants who review our acquisition model for new business via social media, SEO and PPC have provided us a strong mechanism to be able to evaluate the genesis and nature of our new revenue attainment. This data makes CelebExperts lethal when targeting our investment in acquiring new clients.”    

Here are the Top 5 Industry Categories Hiring Celebrity Spokespeople:

#5: Beverage (Sports/Energy Drink, Coconut Water, etc.)
#4: New Social Media Platforms
#3: Nutritional Supplements (powders, bars and pills)
#2: Kinesiology Tape
#1: Wearable Technology
Honorable mention: Pain/Inflammation Reduction

While they are not the only industry categories CelebExperts has received inquiries for in 2015, these 5 have proven to be the most active/lucrative in the utilization of celebrity influencers to assist in marketing campaigns and initiatives. During 2015, CelebExperts has delivered successful campaign strategies for companies in each of the industry categories aforementioned above from the Kickstarter level all the way up to Fortune 500 entities.

About CelebExperts

CelebExperts is a leading consulting firm dedicated to demystifying the celebrity acquisition process and finding creative solutions to effectively market your brand leveraging the power of a celebrity. For more information on how your brand could utilize a celebrity talent as a spokesperson for upcoming marketing campaigns please contact our team at consulting(at)celebexperts(dot)com or give us a call at (919)459-5426.

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Evan Morgenstein
CelebExperts
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