(PRWEB) May 24, 2014
According to new market research report, “Customer Experience Management Market [VOC Analytics, Feedback Management, Web Analytics, Text Analytics, Speech Analytics] Advanced Technologies, Touch Points, Adoption Trends, Market Size & Forecasts – 2017,” published by MarketsandMarkets, the total CEM and VoC Analytics market is expected to reach $6.61 billion by 2017 with a CAGR of 19.8%.
Browse 124 tables spread through 290 pages and in-depth TOC of “Customer Experience Management Market & Voice of Customer (VOC) Analytics”
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Customer Experience Management (CEM) and VOC market is an overriding concept in the competitive world. Increase in the usage of internet, social media and mobile phone have driven this market. The importance of customer experience management is reflected on the growing market of Latin America, China, India, and Middle East & Africa. CEM helps companies to retain their customers and make them promoter of the company. CEM also helps customers to accomplish their needs and wants as per their expectations by sharing views on different touch points which are analyzed by different analytics to derive main points from the customer behavior, for supporting business decisions.
The increasing competition among Communication Services, BFSI and Consumer goods and Retail markets have driven customer centric approach to retain their market share in the competitive world. CEM blends customer satisfaction, loyalty, retention, relationship management, user experience, experiential marketing, and customer centricity. CEM is a concept which provides smooth connectivity between company and customers for achieving organization goal as well as customer expectations. Global Customer experience management market is driving towards the growth of high implementation rate of the CEM solutions in B2C market and increasing use of mobile and social media for communications.
Agenda for the briefing includes, discussion on key high growth markets, thereby marking the growth trend in the customer experience management market. Furthermore, a briefing was conducted on the competitive scenario and geographic trends and opportunities in the North America, Europe, Asia-Pacific, Latin America and Middle East & Africa.
The global customer experience management market is expected to grow $6.61 billion by 2017, at an estimated CAGR of 19.8% during the forecast period. North America holds the largest share of the overall customer experience management market and is expected to reach $2.98 billion by 2017, at a CAGR of 18.5% during the forecast period.
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