Century 21 Real Estate Helps Bring America’s New Mainstream Economy to L’ATTITUDE

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Star-Studded Lineup of Global Leaders and Activists to Address Historic Event

“We’re excited to have the CENTURY 21® brand serve as our exclusive Residential Real Estate Partner at L’ATTITUDE, a historic four-day business, media, and leadership event." said Gary Acosta, NAHREP Co-Founder & CEO.

A world-class slate of chief executives, entrepreneurs, celebrities, economists, educators, journalists, and policymakers will descend upon the Grand Hyatt in downtown San Diego from Sept. 8-11 to kick off L’ATTITUDE, a historic four-day business, media, and leadership event introducing America to the New Mainstream Economy. Century 21 Real Estate, a long supporter and advocate for Hispanic homeownership and entrepreneurship, is the official real estate partner of this inaugural festival.

L’ATTITUDE, the brainchild of Former US West CEO Sol Trujillo and NAHREP® Co-Founder & CEO Gary Acosta, features a packed slate of panel discussions, presentations, and interactive dialogue. Projected to draw 6,000 attendees, L’ATTITUDE will focus on the extraordinary role America’s nearly 59 million Latinos play in driving U.S. population growth, entrepreneurship, income, and so much more.

L’ATTITUDE has amassed a plethora of data to prove that U.S Latinos are the primary drivers behind what they have labeled the New Mainstream Economy. By 2020, U.S. Latino purchasing power is expected to reach $1.7 trillion, and is currently growing 70% faster than Americans as a whole.

“We’re excited to have the CENTURY 21® brand serve as our exclusive Residential Real Estate Partner at L’ATTITUDE,” said Gary Acosta. “The CENTURY 21 System has long recognized the critical role that Latinos play as an economic engine for the country.”

“The CENTURY 21 brand has long recognized that Hispanic home buyers and sellers are mainstream Americana and not a niche market, and like everyone seeking the dream of homeownership, they collectively deserve, and demand, the very best from their real estate company and agent of choice,” said Nick Bailey, president and chief executive officer, Century 21 Real Estate LLC. “We are proud to be part of L’ATTITUDE and look forward to learning more about how best to deliver extraordinary experiences to the various cultures and communities within this dynamic segment.”

The event’s list of headliners and presenters includes Zoe Saldana, actor and entrepreneur; Alex Rodriguez, Major League Baseball All-Star and entrepreneur; Robert Rodriguez, filmmaker and entrepreneur; Chef José Andrés, chef and entrepreneur; Thomas Friedman, Pulitzer Prize-winning journalist and author; John C. Maxwell, author, speaker, and leadership expert; Nick Bailey, CEO of Century 21 Real Estate; Dara Khosrowshahi, CEO of Uber; Thaddeus Arroyo, CEO of AT&T Business; Dennis Muilenburg, Chairman, President and CEO of The Boeing Company; Oscar Munoz, CEO of United Airlines; singer and songwriter Nicky Jam, who will give an exclusive performance, and many more.

“We are at a truly historic juncture in American history,” says Trujillo. “Latinos are not only the youngest and fastest-growing demographic in the country – they’re also producing nearly $2.2 trillion in gross domestic product, which essentially makes them the seventh-largest economy in the world. Our data shows that U.S. Latinos generated nearly one-third of this country’s growth in real income since 2005 – at a rate that’s faster than any other ethnic group – and what’s more, they’re starting businesses at a rate 10 times higher than the rest of the population.”

A full list of presenters, details of the 4-day program, and registration information is available online at http://www.lattitude.net.

About L’ATTITUDE: L’ATTITUDE is a business and media event that celebrates the impact Latinos, the youngest and fastest growing major demographic in the U.S. and the primary drivers behind the New Mainstream Economy, have on American culture.

About Century 21 Real Estate LLC: The approximately 122,000 independent sales professionals in approximately 8,800 offices spanning 81 countries and territories in the CENTURY 21 System live their mission everyday: to defy mediocrity and deliver extraordinary experiences. By consistently chasing excellence, giving 121% and always elevating, the CENTURY 21 brand is helping its affiliated brokers/agents to be the first choice for real estate consumers and industry professionals worldwide. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They are century21.com, century21global.com, commercial.century21.com, century21.com/finehomes, and century21espanol.com.

Press Contact: Holly Amaya for L’ATTITUDE; holly(at)sandcpr.com or (619) 573-7224

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