CEO Powercast Invades InventHelp’s Annual INPEX 2016 Trade Show
New York, New York (PRWEB) July 27, 2016 -- CEO Powercast Episode 10, available now via iTunes and http://www.ceopowercast.podbean.com, takes listeners behind closed doors and onto the show floor of the largest invention trade show for inventors, investors and entrepreneurs in America. INPEX 2016 was held June 7-9 in Pittsburgh, Pennsylvania at the Monroeville Convention Center.
Podcast co-hosts Evan Morgenstein and Charlie Fusco were among the many CEO’s and corporate executives in attendance vetting new products and services from today’s top inventors. The duo was lucky enough to catch up with several attendees and the inventors behind Tabolap, Stiff Collar Stay, VaNicci and Yatra to talk about taking risks, inventory management and the importance of planning ahead to impress potential investors.
Tabolap has created a portable laptop workstation, capable of transforming from a laptop carrying case to a comfortable laptop table. During the interview with Tabolap, Charlie shared some great insight into managing inventory and taking uncomfortable risks.
“Taking uncomfortable risks is such a pivotal point in the business growth cycle whether you’re an inventor starting your own business or you’ve had your business forever but need to evolve it,” said Fusco. “If you’re working in a comfortable spot, your business will stay slow and stagnant. It’s when you’re willing to take a risk that you’re able to tap into true innovation and change.”
Stiff Collar Stay is an adjustable collar liner that gives the appearance of a stiff, pressed shirt collar. Their impressive 2-minute demo video proved to be a crucial selling point for potential marketing partners and investors. Morgenstein and Fusco also spoke with the inventor behind VaNicci, a hair and root dye product currently in the development stages. The discussion covered the importance of on-site demo samples for networking events like trade shows and how proper planning can strengthen the impact of any pitch.
Morgenstein deemed Yatra, a portable waterproof speaker line, the “product of the show”. He even bought one for his son! The CEO Powercast co-hosts praised the inventors for not only a superior product, but also for their attention to detail in packaging. Packaging serves as the first impression for consumers and must encapsulate the true aura of the brand.
These telling interviews from show inventors served as an inspiration for Morgenstein, “Going out and actually meeting entrepreneurial inventors versus hosting conference calls cross-country really is an eye opener to truly see just how hard these incredible businesspeople work every day at perfecting their products.”
Listen to Episode 10 of CEO Powercast available now and subscribe to the podcast on iTunes to automatically receive new episodes to your phone, tablet or PC.
About CelebExperts
CelebExperts is a leading consulting firm dedicated to demystifying the celebrity acquisition process and finding creative solutions to effectively market your brand, leveraging the power of a celebrity. For more information on how your brand could utilize a celebrity talent as a spokesperson for upcoming marketing campaigns, please contact our team at consulting(at)celebexperts(dot)com or give us a call at (919) 459-5426.
About Synergixx
Synergixx, LLC is a creative think tank leading the way in merging traditional and online direct to consumer health and lifestyle product and service marketing strategies on TV, radio, print and online. The firm handles all media buying internally, and has an in-house, 24-7 sales and customer service call center for immediate fulfillment when clients’ products or services are advertised. For more information, visit http://www.synergixx.com.
Evan Morgenstein, CEO Powercast, http://ceopowercast.podbean.com/, +1 (919) 459-5426, [email protected]
Share this article