ASICS America Corporation Selects Channel IQ to Manage Online Pricing

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True sport performance brand partners with industry leader Channel IQ to support their valuable online retailer network.

ASICS is proud to work with Channel IQ and welcome their assistance in managing our UMAP Policy

Channel IQ, the world’s leading provider of online price monitoring, brand protection, and channel management software applications, announced today their new partnership with true sport performance brand ASICS America. ASICS will rely on the Channel IQ platform to manage their Minimum Advertised Price (MAP) policy across online channels. This partnership provides ASICS with an unparalleled view into pricing across all online retailers selling their products, allowing them to react quickly to disruptive pricing in the online marketplace.

“ASICS is proud to work with Channel IQ and welcome their assistance in managing our UMAP Policy,” says Tracy Paoletti, Vice President of Sales, ASICS America. “With the web marketplace constantly changing and evolving, we need to be proactive in identifying UMAP violations and shutting down unauthorized retailers. Partnering with Channel IQ will enable us to protect our premium product and our brand with our family of online retailers.”

Channel IQ gives manufacturers like ASICS unprecedented visibility into online pricing and provides a solution to support, manage, and enforce their strategic retailer programs. This new insight into online pricing will allow ASICS to quickly and accurately spot unauthorized discounting that can erode their brand positioning and value in the marketplace and damage sales for their network of authorized retailers.

“Channel IQ is proud to be able to work with ASICS to support their authorized online retailer strategy,” says Wes Shepherd, Founder of Channel IQ. “By adopting our investigation and intelligence tools, they are strengthening their commitment to their valued online retailers, and improving their customers’ online buying experience. They are a great example of a brand proactively supporting their online channel.”

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic shoes, apparel and accessories. For more information, visit

About Channel IQ
Channel IQ is the leading provider of online retail intelligence solutions to manufacturers and retailers. Channel IQ provides real-time, online promotion and pricing information, empowering major manufacturers and retailers to quickly and profitably handle channel issues and competitive situations. Only Channel IQ combines integrated reporting, interactive applications, and managed services to enable manufacturers and retailers to automatically act on real-time data. Channel IQ solutions are the result of cutting edge technology combined with decades of industry experience in channel management, distribution, online retail and manufacturing. For more information, visit

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