“The importance of incentive programs is crucial to ensuring the success of channel partners.”
Little Rock, AR (PRWEB) May 13, 2014
Deb Broderson, vice president of engagement marketing for Perks.com, will be the featured speaker in an upcoming webinar hosted by TreeHouse Interactive. The webinar, titled Five Keys to Enticing Your Partners, is part of an interactive webinar series- 'The Channel Marketer’s Toolbox'. During the webinar on May 22nd at 10am PT/1pm ET, Broderson will outline the five keys to enticing partners using channel incentive programs and loyalty programs.
Perks is a leading provider of incentive programs and enterprise engagement programs for some of the most influential companies in the world. Channel marketers are constantly challenged to entice and reward partners. Broderson will discuss the importance of engaging channel partners through loyalty and sales incentive programs as well as the latest technologies and successful industry-leading incentive programs.
“I’m looking forward to sharing my knowledge of the success of incentive programs specifically for channel partners,” said Broderson. “The importance of incentive programs is crucial to ensuring the success of channel partners.”
TreeHouse Interactive is the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP). The webinar series, 'The Channel Marketer's Toolbox', draws from channel industry experts and analysts to provide best practices for building effective channel programs to provide partners with the necessary tools to increase sales.
Broderson will outline these five keys to enticing partners using channel incentives and loyalty programs:
1. Goals - identify what it is you want to achieve and develop a game plan
2. Behaviors - motivate, incent, compensate and enable partners to drive good behaviors
3. Communications - communicate often, and keep everyone in the know
4. ROI - develop an ROI plan, and evaluate at every level
5. Technology - recognize technology as an all-encompassing tool and integrate wisely
To learn or to register for the webinar on May 22nd please visit http://www.treehousei.com/company/webinar_registration.aspx.
About Deb Broderson
Deb Broderson comes to Perks with more than 20 years of diverse experience leading channel marketing, marketing operations and program management teams within the technology industry. She has provided strategic direction to Fortune 500 clients, developed and executed global, multi-channel, go-to-market strategies and created worldwide field marketing organizations. Deb has worked on both the agency and client-side of the business, providing a well-rounded perspective to client challenges.
Perks provides global programs that motivate, recognize and reward the people that matter most to your business. Through the thoughtful use of promotions, education and incentives, Perks Enterprise Engagement engine, helps achieve business success. Products, Services and Rewards modules are designed to provide the flexibility needed to customize programs based on your business requirements. To learn more, visit http://www.perks.com.