Gums: A Global Strategic Business Report
San Jose, California (PRWEB) August 11, 2014
Gums represent a confectionary snack popular among both adults and children. Demand for gums is especially high among teenagers, children and health-conscious young adults. With recent studies in physiology and behavior linking chewing gum with increased levels of alertness and attention, gum consumption is poised to grow. Increased consumption of gums during driving and other tasks requiring vigilance will therefore benefit the market. With a growing body of evidence also highlighting the positive impact of chewing gum on subjective appetite by reducing the likelihood of snacking, gum consumption is expected to emerge into an integral part of weight control strategies. Growing levels of obesity worldwide and the ensuing focus on healthy weight management is therefore expected to benefit demand in the coming years. Rising health consciousness and preference for low calorie food are additionally providing a strong base for innovative products such as sugar free gums. Future growth in the market is expected to come from developing countries driven by increasing purchasing power, widespread retail distribution networks, and aggressive marketing and low pricing strategies adopted by manufacturers.
Manufacturers are continuously focusing on the development of innovative products to complement ever-changing consumer tastes. Medicated, nutraceutical, and functional gums offering health and wellness benefits are expected to grow in popularity with manufacturers aggressively promoting the several health and dental benefits offered. Strong-flavored value-added pellet gums are also expected to fuel demand for chewing gums. Also growing in popularity are gums with natural ingredients, exotic fruit flavors, innovative packaging, and varied product formats and textures such as gel.
As stated by the new market research report on gums, Europe represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 6.4% during the analysis period. Growth in the region is led by China and India where evolving consumerism, product innovation and aggressive promotions offer strong opportunities for growth. In the United States and Western Europe, the market is relatively mature with growth limited by the availability of several other substitute snacks and savories. An intelligent mix of functional ingredients, innovative flavors as well as convenient packaging is expected augur the growth of the gum market in these countries.
Major players covered in the report include Mars, Incorporated, The Wm. Wrigley Jr. Company, Mondelēz International Inc., Perfetti Van Melle, Lotte Confectionery and The Hershey Company, among others.
The research report titled “Gums: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of major companies worldwide. The report provides market estimates and projections for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (Australia, China, India, Hong Kong and Rest of Asia-Pacific), Middle East, and Latin America (Brazil, Mexico and Rest of Latin America). Market segments analyzed include Chewing gums, Bubble gums, and sugarless gums.
For more details about this comprehensive market research report, please visit http://www.strategyr.com/Gums_Market_Report.asp.
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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