A vanity number improves customer recall rates in visual ads by up to 84 percent.
Chicago, IL (PRWEB) January 23, 2014
The 1-800-ATTORNEY legal network is excited to announce an opening for the Chicago market - including the whole state of Illinois. Any law firm who wishes to use the 1-800-ATTORNEY vanity number in Illinois is urged to call 1-800-ATTORNEY (1-800-288-6769) for more information.
Law firms all over the country have to contend with stiff competition for clients. In today’s market, having an edge--no matter how small--may mean a world of difference when it comes to the number of clients who contact a law firm. A vanity number might just be the answer a firm's been looking for to floor their competition, and there’s no better number for attorneys than 1-800-ATTORNEY.
A vanity number is usually a 1-800 number that spells out a service, making it an ideal marketing tool to help bring in leads. A study done by Mountain Marketing Group states that a vanity number improves customer recall rates in visual ads by up to 84 percent! This means that a vanity number can make a lawyer's marketing and ad campaigns that much more effective.
People find it easy to remember vanity numbers compared to normal numerical numbers. Even if a firm were to include this vanity number in a brochure, chances are that the intended client will remember 1-800-ATTORNEY long after they've read and gotten rid of the brochure.
Many prestigious and successful companies use vanity numbers (think 1-800-CONTACTS, 1-800-DOCTORS, 1-800-FLOWERS, etc). Having one for a law firm will associate the firm with prestige and excellence - which in turn will help build the firm's image in the eyes of their clients. Additionally, most of these companies are known for having exceptional customer service, giving the law firm the same kind of association.
Vanity numbers are so distinct that it’s impossible to confuse numbers or misdial. This means that all the calls put in will reach the law firm, canceling out confusion and wasted time. This equates to a more effective lead generation tool for a long time to come. Potential clients will also appreciate the ease with which they were able to get in touch with their attorney.
1-800-ATTORNEY gives real-time results compared to many other marketing opportunities. A firm may even start to receive leads as soon as they join the network.
The toll-free aspect associated with vanity numbers also helps the customer save on phone call cost. This will give comfort to clients in knowing that they will not be charged anything for the call, and it also gives the attorneys enough time to carry out consultations to help convert an inquirer into a client.
Vanity numbers have an undeniable edge; a number such as 1-800-ATTORNEY is available to only one lawyer or law firm per major geographical area, meaning that this firm will be the envy of other attorneys. Associating a law firm with 1-800-ATTORNEY can also boost public image and help build relationships with other firms on a symbiotic basis.
Illinois is not the only available market. If any attorneys would like to learn more about joining the 1-800-ATTORNEY legal network, Contact Jeff Rasansky at 1-800-ATTORNEY today!