The Music Garage and Urban Ideas, LLP Announce the Launch of Chicago Creed, a New Chicago-Based Music Label

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Urban Ideas, LLP - a Chicago consulting firm specializing in creative arts consultancy, music distribution, and e-book distribution – and The Music Garage – Chicago’s premier rehearsal studio and music production complex - have joined forces to create Chicago Creed, a membership-based platform for packaging, placing, and promoting local artists.

To be successful, today’s artists must focus on brand building and monetization, and they need access to a team that can help them develop their visions and drive value. Chicago Creed's unique membership model is built to accomplish this.

Urban Ideas, LLP - a Chicago consulting firm specializing in creative arts consultancy, music distribution, and e-book distribution – and The Music Garage – Chicago’s premier rehearsal studio and music production complex - have joined forces to create Chicago Creed, a membership-based platform for packaging, placing, and promoting local artists.

"We’ve transformed our business from a simple imprint to a multi-imprint operation that’s focused on building strong artist brands,” says Joan Sullivan, Senior Partner with Urban Ideas. “When we looked at our labels, we realized that we needed a physical plant, and this led us to discussions with The Music Garage. The result is an extraordinary combination of skills, resources, and passions, and Chicago Creed will join our other three imprints Kingdom Records, Indie Chart Music, and Urban Creed.”

Chicago Creed will work with area artists to build fans and launch records. The company will establish a fee structure by which it can operate to efficiently bring new artists to market and serve as Chicago’s premier label, marketing, and promotions service for local music talent.

"We have deep roots in the music community, and we’ve wanted to do more for the artists who use our facilities,” says Joe Lardieri, CEO of The Music Garage. “We were fortunate to meet the Urban Ideas group at a networking event. A few meetings later, we crafted a great partnership and formula. The idea is simple: We provide the corporate and sales structure for indie artists and become the conduit through which greater institutional support comes into the indie space.”

Chicago Creed will offer a variety of distribution and marketing support services to its members, including:

  • Strategy and brand development.
  • Participation in branded performance events, including in-house showcases and open mics.
  • Participation in onsite outdoor networking and performance events.
  • Access to music and merchandising fulfillment services.
  • Participation in a planned music streaming service.
  • Receiving onsite education and business development seminars.
  • Participation in a new talent booking service.

Chicago Creed will be seeking to create partnerships with area businesses for strategic opportunities in music advertising and promotion. The company will also look to partner with area colleges and universities to promote the cultural and entertainment importance of Chicago’s indie music scene.

"We’re excited to be included in the new Chicago Creed venture,” says Pamela Blackman, President and CEO of Joy Management Inc., which has partnered with Chicago Creed for signings of the label’s first artists. “The Urban Ideas team understands indie artists and the current music environment. My clients have all expressed great excitement to move forward with this exciting new label."

Chicago Creed’s inaugural signings include:

  • Hip-hop, R&B, soul artist Just Flo
  • R&B, soul, jazz, hip-hop, and inspirational artist Uneqka (pronounced Unique)
  • Hip-hop artist Lil’ Kaotik
  • R&B artist Chas
  • Hip-hop artist DJ Lady Cherry
  • Indie/soul artist Chase
  • Indie rock artist Align Orion

“Despite what you may have heard, the music business is as vibrant as ever,” says Michael Towns, Senior Partner at Urban Ideas and Director of Chicago Creed. “Technology has disintermediated the traditional players, which means that to be successful, today’s artists must become business-savvy entrepreneurs. They have to focus on brand building and monetization and they need access to a team that can help them develop their visions and drive value. Our unique membership model is built to accomplish this. We have a great group of professionals committed to the indie space, and our mission is to achieve something that’s transformational."

Music Garage will host a launch event for Chicago Creed on March 5.

For more information about Chicago Creed, contact:

  • Joe Lardieri/Music Garage - 312.997.1972
  • Joan Sullivan/Urban Ideas, LLP - 312.929.3291
  • Pamela Blackman/Joy Management, Inc. - 855.310.3000, ext. 1

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Joe Lardieri

Joe Lardieri
Vic's Drum Shop
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