Baby/Child Specific Products Market: Peru & Bolivia Regions Reviewed in New Research at

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Bolivia and Peru markets analyzed for baby products and child specific products with their market sizes (historic and forecasts), company shares, brand shares and distribution data in new Euromonitor research reports now available at

Market Reports Online

Market Reports Online

Johnson & Johnson is the common famous and widely accepted brand in both regions.

In Peru, declining birth rates and the rising purchasing power of consumers are set to remain the most evident trends in baby and child-specific products market over the forecast period. This suggests that there will be attractive opportunities for the strongest players in baby and child-specific care products as many parents are expected to increase their expenditure on value-added products for their children, placing more pressure on companies to engage in continuous innovation in order to meet the needs of their core consumer base. Baby and child-specific products industry in Bolivia is set to increase in constant value at a CAGR of 5% over the forecast period, rising to BOB79 million by the end of 2017. Demand in the category is expected to be driven by the rising awareness of Bolivian parents' need to use specific beauty and personal care products for their babies and children.

The report Baby and Child-Specific Products in Peru ( ) says Johnson & Johnson del Perú SA remained the leading player in baby and child-specific products in 2012 with a 35% value share. The company continues to benefit from its longstanding presence in Peru and the widespread perception that it offers high-quality products. These two features have allowed the company to gain the trust and loyalty of many Peruvian consumers. In addition, the company frequently focuses on new product development, has an excellent distribution network and strongly supports its brands through advertising.

The report Baby and Child-Specific Products in Bolivia ( ) says Thais Ltda remained the leading player in baby and child-specific products in Bolivia during 2012. The company led the category throughout the review period and its leading brand Johnson & Johnson has a longstanding reputation for high-quality products among Bolivian consumers, remaining very popular among Bolivian mothers. Its products are perceived as being safe and gentle for babies and children alike.

Comprehensive Table of Contents for the Peru report is available at and the Bolivian baby products market report is available at

These baby and child-specific products market reports offer a comprehensive guide to the size and shape of the market at a national level. They provide the latest retail sales data 2008-2012, allowing the readers to identify sectors driving growth. Forecasts to 2017 illustrate how the market is set to change. The product coverage in these reports include: baby and child-specific hair care, baby and child-specific skin care, baby and child-specific sun care, baby and child-specific toiletries, baby wipes, medicated baby and child-specific products, nappy (diaper) rash treatments. Data coverage for these research include market sizes (historic and forecasts), company shares, brand shares and distribution data.

Explore more reports on Consumer Goods industry and related segments at

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Priyank Tiwari
since: 08/2012
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