How China's Automotive Industry Landscape is Influenced by a One-Child Policy? A Review in New Market Research Report at

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China’s One-Child Policy is Shaping a New Automotive Landscape says a new market research report now available with

Market Research and Competitive Intelligence Reports

Market Research and Competitive Intelligence Reports

This new China automotive market report is designed specifically for stakeholders in the automotive industry and are compiled from Euromonitor’s unrivalled range of global macro-economic and consumer intelligence. This innovative approach assesses myriad ‘pull’ factors that help shape the future of vehicle demand: from consumer lifestyles to income and expenditure; from demographics and household profiles to social technologies. Automotive also draws upon perspectives from Euromonitor’s coverage of other industries, including Consumer Electronics, Consumer Finance and Travel and Tourism. Data coverage in this research includes market sizes (historic and forecasts), company shares, brand shares and distribution data.

The report China’s One-Child Policy is Shaping a New Automotive Landscape ( provides top-level strategic analysis of how major consumer trends will influence global markets, consumer insights, impact across all relevant consumer markets, unique graphics and case studies, key market snapshots and accompanying presentation to synthesise main findings.

This research says China’s “one-child” policy has resulted in an overall decline in the share of working-age people in the population. As growth of the labour force slows, employers have to compete for workers and wages thus continue to rise, boosting household incomes and vehicle demand. The programme has also resulted in smaller households, a notable contraction in the size of the young workforce and an unnaturally high ratio of boys to girls. All these factors are shaping a new automotive landscape.

Why buy this report, available for purchase at

  • Get a detailed picture of the Automotive products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The Table of Contents for the report China’s One-Child Policy is Shaping a New Automotive Landscape include:



Key findings

Demand Drivers

Passenger vehicle sales climb despite slower GDP growth…

… and a falling share of working-age people

Rising wages boost household incomes and, in turn, vehicle sales

Household incomes outlook underpins 30 million sales in 2020

Regional Breakdown

Urban households outnumber rural since 2007

Consumer credit has great potential in rural areas

Beijing has three times more vehicles in use than Shanghai

Shanghai and Beijing are way down the growth potential ranks

Consumer expenditure on transport and car ownership align

Consumer expenditure on transport by region

Household possession of a passenger car by region

Car ownership has boosted the fortunes of forecourt retailers

Segmentation and Demographics

Consumers defect from traditional segments to MPVs and SUVs

The middle ground gains as buyers upgrade…

… underpinned by the rapid rise of middle-income earners

Contraction of the young workforce also limits small car demand

Expansion of upper segments to accelerate

Full-size MPVs to remain a niche product

Larger male population will also support upsizing

Don’t alienate Chinese smokers


Factors influencing China’s changing automotive landscape

Explore more reports on the Automotive industry at

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Priyank Tiwari
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