China Children English Training Industry Development Trends in New Research Report at

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“In-depth Research and Development Forecast of China’s Children English Training Market, 2013-2017” is the new market research report added to the online library of

As a highlight of the training market, children English training has been the focus of attention. In China, there are 200 million children who are learning English, and nearly 40% of them learn English in professional English training agencies. At present, new children English training schools have been set up in succession, some foreign institutions have entered the Chinese market, and existing children English training institutions still added new classes; learning English from early childhood has become a trend.

China’s English training market ( for preschool children owns good market prospects; the main reasons are as follows:

1. A huge number of customers. At present, there are about 180 million children aged 0-7; the number of annual newborns is more than 20 million, of which, more than 6 million to them are urban people. The huge base, steady growth and updating have laid a solid customer foundation for the preschool children-targeted English training market.

2. Families’ strong demand for education investment. All of the parents wish their children have bright future, and an emphasis on education is a fine tradition for Chinese nationals. As for children cultivation, Chinese people are willing to spend a lot of money; they would rather save money to cultivate children than have good life quality. In accordance with the statistics of the National Bureau of Statistics, education spending accounted for 65.5% of total household consumption and 56.5 % of parents listed children educated in the first place.

3. Strong demand in preschool English training market. At present, there are thousands of various children English training institutions in China. With the acceleration of internationally compatible pace, China’s investment in children English education will increase gradually.

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In China, preschool English training is still an emerging industry. Certain differences between different brands is a major feature of this market. Therefore, China’s preschool English training industry is still in the exploratory stage. The next decade will be a golden period for the development of this market; the market scale is expected to develop at the growth rate of more than 20%.

In addition, English training for primary and secondary school students will be the main force of future market. In 2012, the scale of this market reached CNY 42.5 billion. New Oriental occupied the leading position. As for other brands, they divided market segments, or dominant the regional market, or expand nationwide; the development trend is vigorous.

Table of Contents
1.    Development Environment of China's Children English Training Industry
2.    Development Situation of China's Children English Training Industry, 2013
3.    Market Operation of China's Children English Training Industry, 2013
4.    Operating Situation of Market Segments
5.    Consumption Demand Characteristics of China's Children English Training Market
6.    Competitive Landscape of China's Children English Training Industry, 2013

7.    Comprehensive Competitiveness of International Enterprises
7.1    Pearson Education (U.K.)
7.2    Shane English School
7.3    EF Education First Ltd. (Sweden)
7.4    Berlitz (U.S.A.)
7.5    Disney English

8.    Comprehensive Competitiveness of Chinese Typical Enterprises
8.1    POP Kids Education
8.2    Only Education
8.3    Talenty International Education
8.4    Longman Schools
8.5    Neworldbaby Training Center
8.6    Tsinghua Children's English

9.    Investment, Financing and Merger Characteristics of China's Children Tutoring Market
10.    Investment Prospect of China's Children English Training Industry
11.    Development Trend of China's Children English Training Industry

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