China Health Food Industry Report 2014-2017 Now Available at

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Health Food Industry

Health Food Industry

The market size of health food in China reached RMB187.4 billion, up 12.0% year on year, recording a CAGR of 22.1% during 2006-2013.

With the development of China’s economy, health foods, which have special functions of adjusting human body physiology, preventing diseases, promoting health, prolonging life, etc., have won great popularity with a variety of specific populations. In 2013, the market size of health food in China reached RMB187.4 billion, up 12.0% year on year, recording a CAGR of 22.1% during 2006-2013.

China's health product industry is composed of many extremely scattered segments, which develop simultaneously, mainly referring to vitamin & dietary supplements, functional food, and traditional products, of which Vitamin & Dietary Supplements generated RMB83.7 billion in retail sales in 2013, accounting for 59.3% of the whole industry.

In terms of competitive landscape, direct selling brands such as Amway, Perfect, and other foreign brands still occupy a 74% share in vitamin & dietary supplements market while the remaining 26% share is dominated by the non-direct selling brands like BY-HEALTH. The number of functional health food enterprises is close to 2,000, represented by Red Bull, Jing brand and Besunyen, which took the leading position in functional drinks, health care wine and slimming tea products, respectively. Additionally, in the field of traditional health foods, there are numerous small and medium-sized herb nourishing food producers, among which the typical ones include Wanji, a ginseng products manufacturer, Joincare, a producer of oral solution for beauty, as well as Shandong Dong-e E-Jiao Group, a leader in donkey-hide gelatin market. Order a copy of this report at .

China Health Food Industry Report, 2014-2017 is primarily concerned with the followings:

Overview of China health food industry, including development history, policies and regulations, market size, import and export, marketing channels and trends, etc.;
Health food market segments, including market size, competitive landscape and trends, etc. of dietary supplements, traditional health products, and functional health foods;
Analysis of 24 domestic and foreign manufacturers such as Amway, Perfect, Tiens Group, BY-HEALTH, Jiaoda Onlly, Joincare, Shandong Dong-e E-Jiao Group, Herbalife, Besunyen, Real Nutriceutical, Sinolife United, and Sanjing Pharmaceutical, covering their profile, financial situation, output and sales volume, major customers, featured products, R&D, distribution of production bases, technical characteristics, and the like.

Complete report is available at .

Major Points from Table of Contents

6. Traditional Health Food Suppliers
6.1 Joincare Pharmaceutical Group Industry Co., Ltd
6.2 Shandong Dong-e E-Jiao Group
6.3 Hainan Yedao (Group) Co., Ltd
6.4 Lei Shi
6.5 Jiangzhong Medical Co., Ltd (JZJT)
6.6 Hong Fu Loi Holdings Limited
6.7 Zhongjianxing Group Co., Ltd
6.8 Wang’s

7. Vitamin & Food Supplement Suppliers
7.1 Shanghai Jiaoda ONLLY Co., Ltd
7.2 Amway (China) Co., Ltd
7.3 Perfect (China) Co., Ltd
7.4 Sinolife United
7.6 Neptunus Bioengineering Co., Ltd
7.8 Tiens Group Co., Ltd.
7.9 Ruinian International Limited

8 Functional Food Suppliers
8.1 Besunyen
8.2 Sanjing Pharmaceutical Co., Ltd
8.3 Shanghai Goldpartner Biotech Co., Ltd.
8.4 North China Pharmaceutical Group Corp (NCPC)
8.5 Hailisheng Group
8.6 Zhen-Ao Group
8.7 Harbin Pharmaceutical Group Co., Ltd.

List of Charts

Classification of Health Food in China
Difference between Vitamin & Dietary Supplements and Traditional Health Food
Regulations on Main Health Foods in China, 2000-2013
Dietary Supplement Initial Registration Approved in China, 2006-2014
Efficacy Research and Statistics of China Health Products, update to Sep 2014
Health Product Market Value in China, 2006-2013
Health Products Import Value in China, 2008-2013
Import Volume and Value of Main Health Foods in China, 2011-2014
Origins of Major Imported Health Products in China, Jan-Jun 2014
Export Value and Growth Rate of Health Food in China, 2008-2013
Statistical Data on Exported Health Products in China by Product, 2013
Market Breakdown of Exported Health Products in China by Export Value Proportion, 2013
Market Segment Breakdown of Health Foods in China, 2013
Health Product Market Value Forecast in China, 2014-2017
Vitamin & Dietary Supplement Sales and Growth Rate in China, 2006-2013
Marketing Channels of Vitamin & Dietary Supplements in China, 2013
Direct Distributors of Health Food Approved in China by May, 2013
Comparison of Major Dietary Supplement Brands in China by Revenue, 2013
Comparison of Major Dietary Supplement Brands in China by Marketing Channel
Vitamin & Dietary Supplement Sales and Growth Rate Forecast in China, 2014-2017E
Market Size of Functional Health Foods in China, 2006-2013

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Ritesh Tiwari
since: 02/2014
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