Green tea will remain the industry's leading product.
San Francisco, CA (PRWEB) July 20, 2013
Over the past five years, revenue for China’s Tea Production industry has been increasing at an annualized rate of 17.4% to an expected $14.7 billion in 2013. The industry has increased its share of China's beverage market over the past decade to about a quarter, says IBISWorld. Strong performance has been the result of increased consumer health consciousness and the rapid development of herbal tea beverages.
The Tea Production industry is focused on the large domestic market. The main enterprises in this industry have expanded their production scope, built new factories and acquired small firms to enlarge their market shares and promote their brand names throughout China. The four largest companies account for 45.0% of industry revenue in 2013, says IBISWorld. The MasterKong and Uni-President brands are industry leaders with dominant positions across many product segments. Their market shares have been increasing and their brands have been gaining popularity. However, the industry still offers opportunities for new entrants who can find the right market to sell to. Research and development (R&D) of tea beverage products is rapidly developing and new products can reach new consumer groups.
The Tea Production industry is forecast to grow steadily in the next five years. Although green tea will remain the industry's leading product, there will be a trend toward product individualization and specialization, says IBISWorld.
For more information, visit IBISWorld’s Tea Production in China industry report page.
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IBISWorld Industry Report Key Topics
The Tea Production industry in China produces tea beverages of different types, including black, green, oolong, and flower tea, and other soft beverages such as energy drinks, fruit tea, and carbonated tea. Tea beverage manufacturers use liquid tea as a base and add sweeteners, colors and preservatives, and blend these ingredients into soft drinks. Tea beverages are then bottled in plastic or cartons, or canned in aluminum.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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