With an industry that prides itself on tradition, Brian has invented a new process using computer technology that will bring chocolate design into the 21st century and change the way we look at how chocolate is shaped.
Canoga Park, California (PRWEB) September 27, 2013
After almost 20 years entertaining moviegoers with stunning visual effects in films such as “Start Trek Into Darkness,” “Pacific Rim,” and “X-Men First Class,” digital artist Brian Begun is setting his sights on a different type of creative art - chocolate mold design. With an industry that prides itself on tradition, Brian has invented a new process using computer technology that will bring chocolate design into the 21st century and change the way we look at how chocolate is shaped. This process is waiting for its final patent approval from the United States Patent and Trademark Office. Without going into too much detail on his invention, Brian says that this process will “stretch the boundaries of what you would normally find shaped in chocolate.”
Traditional molding techniques involve anything from heat treating plastic with a vacuum (also known as vaccu-forming) or the mold is stamped using a heavy metal machine, to sculpting the chocolate from scratch or using food safe silicone to replicate an object or design. With this process, an object can be replicated in chocolate without the use of heavy machinery, heat or pressure, or chemicals that can damage and destroy the original item being copied. The use of this process also allows the flexibility to easily change the size of the object or its design. This makes custom chocolate design more accessible and most importantly, affordable.
Asked what prompted him to take such an unrelated course of action from his normally entertainment related work, Brian Begun says, “It all started with my wedding. My wife and I wanted to have custom designed chocolate pieces for our guests, something edible but also personal. After finding that custom chocolate work was either too expensive or wasn’t the look we were looking for, we ended up doing the work ourselves. After much thought and research, I realized there had to be a better way to approach chocolate design.”
Brian is turning to an increasingly popular alternative known as “crowd-sourced” funding. Several websites have become well-known for this, with one of the most recognized name being Indiegogo (http://www.indiegogo.com). With funding as the first major obstacle to getting any business off the ground, the current economic conditions don’t make the job any easier. Anyone with an idea that needs to get funded in this economic environment has to become more innovative in their approach to raising money. With Indiegogo’s’s ‘funding model’, project creators offer rewards to people who decide to back their project and help them reach their financial goal.
Since the success of a project becoming funded completely is tied directly to its popularity, the creator is responsible for spreading the word and selling his idea to potential backers.
Brian’s project is set to start September 27th and will run until October 27th. You can contribute to ‘Everything’s Made of Chocolate’ by going to http://www.indiegogo.com and looking up the project or use http://www.emoc.info shortcut to take you directly to the project page.
Brian Begun is the CEO and founder of Everything’s Made of Chocolate. After graduating from California State University Northridge with a Bachelor’s Degree in Theatrical Lighting and Sound Design, Brian became a visual effects artist for feature films, television and commercials now turned chocolate designer. He has made a 20-year career of making the impossible look possible. It is through the combination of his skills and expertise in visual effects with the art of chocolate design that the new invention and business venture was born.
For more information, contact Brian Begun at (818) 631-4878 or write him an e-mail at brian(at)everythingsmadeofchocolate(dot)com.