Chris Brogan Turns Conventional Business Wisdom Upside Down and Shows Freaks How to Make their Entrepreneurial Dreams a Reality in New Book

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"The Freaks Shall Inherit the Earth" is a real-world business playbook for those who simply don’t fit in.

The Freaks Shall Inherit the Earth

This book explains how to harness the power of thinking differently to overcome your fears of entrepreneurship, establish a structured vision for a new venture, and begin a journey toward making a business dream come true.

In recent years, the business world has changed dramatically, and there have never been more opportunities for the freaks, weirdos, and misfits who are unwilling to conform to traditional business structures and career paths. Disruption has become the norm in business. But this doesn't always mean massive and world-changing disruption. Sometimes, it just means that the world is a bit more open to conducting business in a new way.

In his new book, "The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators" (WILEY; Hardcover & e-book; $25; ISBN: 978-1-118-80055-3), Chris Brogan turns conventional business wisdom upside down and shows the freaks among us exactly how to make their entrepreneurial dreams a reality. With a straightforward approach and inspirational examples, "The Freaks Shall Inherit the Earth" pushes readers to take the plunge into entrepreneurship and explains how to truly enjoy the adventure, even if the first attempts fail. The book also offers insights and ideas for people who prefer to focus their creative and innovative abilities on making their employers the best they can be.

“Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger to offer the universe, but then it fills you with fear and anxiety, so you think maybe I’ll just pay it safe? But what is safe? The factory job? The cubicle job? If you’ve asked yourself these questions, then maybe you're a freak. I am,” says Brogan. “This book can help you embrace the fact that you think differently from most business professionals. It explains how to harness the power of thinking differently to overcome your fears of entrepreneurship, establish a structured vision for a new venture, and begin a journey toward making a business dream come true.”

Even though freaks, by definition, think outside of the box, the author points out that entrepreneurial success still depends, to a large degree, on establishing the proper structure for a venture and committing to a system of work that will ensure consistent productivity. This book helps readers understand how to build the right structure to fit their personality and their business model, and also offers specific insight on how to market a business and to leverage the power of communities of like-minded freaks.

“Factories all over have been converted to open spaces for startups. Skyscrapers have entire floors open for lease because the ‘same as everyone else’ class of jobs has dried up,” adds Brogan. “That jobless recovery? Where are all those people going? I’ll tell you one group of people who aren’t rushing back to their cubicles: freaks. Instead, they’re becoming artisan pickle makers in Brooklyn, punk rock dog groomers in Memphis, and zombie apocalypse race organizers in Boston. More experiences like this happen all the time.”

"The Freaks Shall Inherit the Earth" is a guide for the kind of person who wouldn’t normally pick up a business book. In it, Brogan explores topics such as:

  •     How to turn a promising idea to a functional business venture, all without compromising the unique mindset and personal values that make someone a freak in the first place    
  •     How to be as weird as you want while providing a viable business structure to support it
  •     What most people are missing from the basic frameworks of doing business
  •     How to build out the Digital Channel
  •     What Kickstarter and Square mean for the future of business

Brogan adds, “This book is designed to help you stop doing the things that aren’t working for you, and start taking action with the things that will. It will enhance your confidence and understanding of who you really are, and help you determine how to develop an approach that works best for the people you intend to serve. That’s one of the best things about this book’s message: In the old days, you had to conform. Now, you only need consider your choices and choose the options that feel most right to you.”

About the author

Chris Brogan is Publisher and CEO of Owner Magazine, a business magazine helping you improve your worth by growing your capabilities and connections. He is a sought-after keynote speaker who has addressed crowds of thousands, been on the Dr. Phil show, and once presented to a princess. Chris has consulted with companies you know like Disney, Microsoft, Coke, Titleist, Pepsico, Google, Motorola, and many more.

For additional information about the author, please visit

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