Described as “the ultimate guide for getting your way in life,” the user-friendly book is deeply insightful yet reads like a letter from your older sister...that is, if your sister was the CEO of a fortune 500 company.
San Francisco, California (PRWEB) May 16, 2017
Some call it a jedi mind trick, others call it the power of persuasion, but getting your way has never been easier thanks to Christina Harbridge and her new book, "Swayed: How to Communicate for Impact."
Released on May 16, "Swayed" teaches readers to both understand natural human tendencies around communication and to use that understanding to reach any desired outcome, whether it is in parenting, business or any relationship. Using her proven methodology, Harbridge helps decode the incredibly intricate system of influence with real world examples that readers can apply immediately. The techniques apply to sales, business, leadership, parenting and also romantic relationships. While the idea of “getting your way” may seem manipulative, the teachings are rooted in emotional literacy and surprisingly encourage empathy and kindness. Described as “the ultimate guide for getting your way in life,” the user-friendly book is deeply insightful yet reads like a letter from your older sister...that is, if your sister was the CEO of a fortune 500 company.
Harbridge discovered the power of persuasion years ago, founding a company in what is perhaps the most cutthroat of all industries: debt collections. Instead of using the intimidation and fear tactics that were encouraged by competitors in the industry, Harbridge taught her team to be genuine and compassionate when speaking with debtors. Showing respect and really listening to people's stories paid off. Her method was so effective, not only did she collect 3x the industry standard, her collectors were invited to weddings! Moral of the story...the human relationship was the true currency and this is what increased the bottom line.
“Persuasion may seem manipulative but it relies on mutual attention and understanding. It is all about having empathy and compassion," says Harbridge, who is now the founder of a behavior change company, Allegory, Inc. that helps individuals and businesses uncover the underlying behaviors around communication that affect overall performance and happiness. She is on a mission to make the world a more rational place through teaching emotional literacy and communication techniques to the masses.
"Swayed provides thought provoking ideas and real world examples on the power of context. More importantly the book offers a wealth of deliberate practices for how to implement in everyday life. This is not just a business book; it is essential reading for improving communication and increasing influence." - Simon Cowell, CEO bareMinerals
"Swayed: How to Communicate for Impact" can be purchased on: Amazon
ABOUT CHRISTINA HARBRIDGE:
Christina Harbridge’s behavior change philosophy is the product of her many eclectic life experiences. She has co-authored software, built a company that hit national revenue success, practiced acrobatic swing dancing, been a NASA test subject, and collaborated and welded several large-scale metal sculptures.
Today she runs Allegory, Inc. a company that helps individuals and companies uncover the underlying behaviors around communication that affect overall performance and happiness. She continues to work and live in the Bay Area with her young son.
To request an interview or a free copy of "Swayed: How to Communicate for Impact" contact: Arden(at)farrowpr(dot)com