"Consumers continue to see the value in their Christmas tree and are willing to pay a bit more for the right tree that best fits their lifestyle," said Jami Warner, Executive Director of the American Christmas Tree Association.
Los Angeles, CA (PRWEB) December 11, 2014
Seventy-eight percent of U.S. households, or more than 94 million, will display a Christmas tree in their home this holiday season, according to a survey conducted by the American Christmas Tree Association (ACTA).
Of those Christmas trees displayed, 81 percent will be artificial and 19 percent will be real.
"Celebrating the holidays with a Christmas tree has never been easier," said Jami Warner, Executive Director of ACTA. "Consumers have so many wonderful options when it comes to choosing their tree, be it real or artificial. From the many different sizes, shapes, colors, varieties and price points available, there really is a Christmas tree for everyone," she added.
“This year’s survey, which was conducted by Nielsen, indicates that the numbers have fluctuated slightly from last season to this season. Prices for both real and artificial trees have risen slightly but sales this season prove that consumers continue to see the value in their trees and are willing to pay a bit more for the right tree that fits their lifestyle. The one constant is that Christmas trees remain a beloved part of observing Christmas in the U.S.,” said Warner.
Other key findings of the survey conducted by Nielsen include:
- Those purchasing a real tree will spend an average of $50
- Those purchasing an artificial tree this year will spend an average of $85 on a tree
- Prices of both real and artificial trees were slightly higher in 2014 than 2013
- A majority of households displaying an artificial tree have already purchased the tree; 14% purchased or will purchase an artificial Christmas tree in 2014
- Artificial trees displayed this year will be displayed for an average of 11 years
- Households that display an artificial tree are more likely to display more than one tree
- Consumers purchased more real trees this season from garden centers and less from tree lots
About ACTA: These American Christmas Tree Association is a non-profit organization dedicated to providing consumers with factual information about Christmas trees and the Christmas tree industry. For more information, please visit http://www.christmastreeassociation.org.
Methodology: American Christmas Tree Association insights are based on data collected by Nielsen through an English Language PanelViews Survey sent to a representative subset of U.S. households in the Homescan Panel; results are projected to represent total U.S. households. The survey was fielded from November 6-December 1, 2014.