“We wanted to convey a light, fresh, friendly and fun feel to the brand,” said Drew Schwartzhoff, director of Marketing in Sourcing.
Eden Prairie, MN (PRWEB) October 04, 2013
The Big Easy will be home to the big opportunity as C.H. Robinson will showcase a new brand and packaging during this year's Produce Marketing Association's Fresh Summit Expo from Oct. 18-20 in New Orleans. The new product offerings and innovative solutions are designed to drive fresh produce sales.
As an industry leader in the tropical space, C.H. Robinson provides fresh products and continually expands on their portfolio of sourcing services. To unify its year-round tropical offerings, C.H. Robinson introduces Happy Chameleon™, a global label that encompasses tropical varieties including pineapples, mangos and limes. The brand’s attributes are colorful and bright in order to evoke positive mood associations among consumers towards tropical produce.
“We wanted to convey a light, fresh, friendly and fun feel to the brand,” said Drew Schwartzhoff, director of Marketing in Sourcing. “Happy Chameleon™ was chosen as a bright and vibrant symbol whose colors change like the seasons. The stamped logo is contemporary with bright orange and green colors.”
As the exclusive marketer of Green Giant® Fresh avocados, C.H. Robinson will feature new avocado packaging at the Green Giant® Fresh Booth #3225. The new pouch style bags hold three large Hass avocados and include an on-pack QR code used to engage consumers by providing easy mobile access to a variety of avocado recipes and storage and usage tips.
About C.H. Robinson
C.H. Robinson got its start in the produce industry over 100 years ago, providing fresh fruits and vegetables to the settlers of the Dakotas and Minnesota. Today, C.H. Robinson is a Fortune 500 company and one of the largest produce sourcing and logistics companies in the world with annual gross revenues of over $11 billion in 2012. C.H. Robinson offers the highest quality products while integrating value-added logistics, distribution, and information reporting services. C.H. Robinson provides many well-known North American consumer brands including Glory Foods®, Mott's®, Welch's®, and Tropicana®. The Tropicana trademark is being used under license from Tropicana Products, Inc. C.H. Robinson offers a full line of conventional and organic produce through a large network of regional and local growers and serves over 42,000 customers through a network of more than 275 offices and over 11,000 employees worldwide.
Through the company and its Foundation, C.H. Robinson and its employees contribute millions of dollars annually to a variety of organizations, including the Juvenile Diabetes Research Foundation, Community Health Charities, American Red Cross, Children's Hospital and Clinics of Minnesota, and Global Impact. The company is headquartered in Eden Prairie, Minnesota, and has been publicly traded on the NASDAQ since 1997. For more information about C.H. Robinson, visit http://www.chrobinson.com.