The NALA Earns a Competitive Edge By Using Cision and PRWeb As Its Media and Distribution Solution

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Case study illustrates how PR firm increases efficiency and earns new clients

The NALA

Known as a localized PR firm offering large-scale PR and marketing services to small and medium-sized businesses, the NALA needed a solution that would increase efficiency to compete with the competition as well as support its big-picture mission to serve clients across a multitude of industries, including insurance, legal, real estate, food and beverage, construction and medical.

“We have clients all over the country, from coast to coast, throughout the Midwest and the South, as well as international clients,” said Tiffani Tendell, press manager at the NALA. “We needed a central distribution center for our press releases as well as an accurate media database to pull from, so that we could pitch to those hyperlocal media outlets.”

To meet these goals, the agency turned to Cision’s media database, press release distribution, including PRWeb, and media analysis reporting services to meet the growing needs of both its communication team and its clients.

“We needed to find one reputable company that we could trust to help us distribute press releases and create essential reports to take the guesswork out of a client’s results,” Tendell continued.

Through the NALA’s use of Cision and PRWeb, their clients have garnered television appearances and radio interviews, earned mentions in major local print and online articles and received an influx of donations for charity drives. The NALA was also able to achieve several critical goals:

  • Maximize client visibility
  • Personalize outreach efforts
  • Prove campaign success with tangible results

Cision’s reporting has also been instrumental in helping the NALA grow, and gives its clients an idea of who is interested and reading about their news.

“The reputation that PRWeb has online, especially in regards to boosting visibility on major search engines, made it clear that partnering with Cision was the right choice. When clients understand more about their press releases, where it’s been and who is seeing it, then they always want to do more,” Tendell said.

Over the past five years, the NALA expanded its reach and has grown its overall client base. The key to such success they said, all comes down to having every tool needed to support client goals in one place.

Read the full case study here.

About the NALA
The NALA offers small and medium-sized businesses effective ways to reach customers through new media. As a single-agency source, the NALA helps businesses flourish in their local community. The NALA's mission is to promote a business' relevant and newsworthy events and achievements, both online and through traditional media.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America,Europe, Asia, South America and Australia. For more information, visit http://www.cision.com or follow @Cision on Twitter.

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Stacey Miller
Cision
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