Civicom Webinar to Showcase Analytics Tools in Chatterbox ® Online Community Platform
Greenwich, CT (PRWEB) April 21, 2015 -- Civicom Marketing Research Services, a global leader in facilitating marketing research using telephone and web-based research tools, is conducting a webinar for marketing researchers to learn more about the robust analytics tools embedded within the company’s online bulletin board solution: the Civicom Chatterbox® Online Community Platform. The webinar will be offered three times, in various time zones, in both English and Spanish, and will take place during the last week of April and will illustrate the value the analytics tools can provide for gleaning insights from respondent-posted content using this advanced qualitative research tool.
Engage Respondents, Collect In-Depth Data! Advanced Activities and Analytics with Civicom Chatterbox® Online Community Platform is scheduled on the following dates:
• April 21 at 11 am PT / 2 pm ET,
• April 23 at 6 pm PT / 9 pm ET, and
• April 24 at 9 am Singapore Time
A $25 Amazon Gift Card will be raffled during each webinar.
The Civicom Chatterbox® Online Community Platform is a marketing research tool that is well-suited for a wide range of online research projects because it offers multiple ways to collect data in various formats, combined with easy to use tools to analyze the collected data, enabling researchers to quickly formulate insights. Activities include text based questions, polls, webcam recording, image review exercises, and sorting and ranking activities. With such flexibility, project moderators are able to set up study assignments that get at the heart of project goals.
Project managers can ask participants to submit their responses via traditional asynchronous posts and assigned activities, as well as by uploading photos, audio recordings, and videos. Combined, these capabilities enable moderators to collect feedback, that when run through the Chatterbox analytics tools, lead to consolidated data and richer insights for research projects.
The robust analytics capabilities of Civicom Chatterbox® are a key strength that sets this tool apart, enabling moderators to generate detailed reports to expedite data interpretation. During the webinar, attendees will learn how these advanced tools can enhance research. In addition, Civicom Chatterbox® operates globally, in multiple languages.
The webinar will highlight the tools available to help moderators keep track of participant responses for specific activities, how to generate word clouds, how to use keyword tagging, and how to create detailed reports using charts and graphs that can track individual responses, group responses, or responses by topic. These extremely easy to use analytics capabilities are designed for speedy analysis and reporting, enabling moderators to quickly synthesize data, browse visual overviews, and track responses in real-time.
About Civicom Marketing Research
Civicom Marketing Research Services is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating marketing research projects both locally, as well as those with extensive global reach.
Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled IDIs and Focus Groups using Civicom CyberFacility®. Civicom also offers Civicom InSitu® Mobile Research, a qualitative tool to conduct audio diaries and patient journeys. Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcriptions through TranscriptionWing™, and respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, as well as other languages.
Civicom Marketing Research chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as makes sense. This kind of relationship has paved the way for the development and rollout of new services.
To learn more, email Civicom® at inquire(at)civi(dot)com or call +1-203-413-2423.
Rebecca West, Civicom Marketing Research Services, http://www.civi.com/marketingresearch/, +1 (203) 413-2423, [email protected]
Share this article