Civicom Brings Robust Marketing Research Analytics Tools to Online Community Platform

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Civicom Marketing Research Services has added powerful analytics tools to its online community platform for marketing researchers. The robust analytics capabilities built into the NEW Civicom Chatterbox® allow researchers to generate detailed reports to expedite data interpretation.

Civicom Brings Robust Marketing Research Analytics Tools to Online Community Platform
Robust analytics capabilities built into the NEW Civicom Chatterbox allow researchers to generate detailed reports to expedite data interpretation.

Civicom Marketing Research Services has added powerful analytics tools to its online community platform for marketing researchers. The robust analytics capabilities built into the NEW Civicom Chatterbox® allow researchers to generate detailed reports to expedite data interpretation. Researchers are now able to browse visual overviews and track responses in real time, enabling them to quickly synthesize data, resulting in speedier analysis and reporting. Rich charting options are easy to understand and easy to use. Researchers can also achieve faster Results because they are able to monitor and probe in real-time, gathering instant feedback from their respondents, and instantly print transcripts.

Project managers and moderators will be able to easily observe the individual responses of all project participants, run charts and graphs that summarize the findings on each question or activity, and unify data in the aggregate to show the combined responses of all participants to specific tasks. These advanced analytic tools enable faster insights from studies and more useful data reporting, enabling marketing researchers to respond quickly to their clients with study results.

Online community platforms are considered valuable tools for holding asynchronous focus groups. These online discussions help produce key insights, opinions, and ideas about virtually any subject matter. In the field of marketing research, online bulletin board focus groups have been instrumental for researchers in the development of many products and services.

Civicom Chatterbox® lets researchers easily connect with and manage study participants, and efficiently control the flow of discussions. It enables focus groups to be conducted in a flexible environment, which gives study participants time to think about their individual responses to discussion topics. The platform brings together key functions for a rich online bulletin board focus group experience. Research proponents get a collection of tools that allow them to personalize the look of the discussion board with video messages and other multimedia content.

About Civicom Marketing Research

Civicom Chatterbox® is only one of many tools offered by Civicom Marketing Research Services to enhance the research process for marketing research professionals. Civicom is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating telephone and web-based IDIs and Focus Groups using Civicom CyberFacility® to enable projects to have extensive, global reach.

Civicom® also offers Civicom InSitu® Mobile Qualitative Research. Civicom operates globally in over 96 countries and offers extensive translation services for marketing researchers, as well as transcriptions through TranscriptionWing™, and respondent recruiting through CiviSelect™.

To learn more, email Civicom® at inquire(at)civi(dot)com or call +1-203-413-2423.

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Rebecca West
@CivicomMRS
since: 09/2010
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Civicom Marketing Research Services
since: 05/2011
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Civicom Chatterbox® - Online Bulletin Board

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