Civicom Brings Insightful Innovation and Spectacular Support to the 2014 QRCA Conference

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Civicom Marketing Research Services exhibited at the annual Qualitative Research Consultants Association (QRCA) conference in New Orleans, Louisiana last week, October 15th to the 18th.

Civicom Brings Insightful Innovation and Spectacular Support to the 2014 QRCA Conference
Civicom Marketing Research Services continues to deliver solutions and expertise that are on the cutting edge.

Civicom Marketing Research Services exhibited at the annual Qualitative Research Consultants Association (QRCA) conference in New Orleans, Louisiana last week, October 15th to the 18th. The event came alive this year and stayed true to the theme “QRCA 2014: Learn, connect and… Let the good times roll!” The QRCA is the Qualitative Research Consultants Association. Civicom was a Platinum Sponsor of the 2014 QRCA Annual Conference.

Civicom has developed a reputation within the QRCA for being a provider with exceptional service and where project success is the number one priority. Representatives at the event, Irene Bocca and Annie McDannald, could always be found developing innovative solutions on the spot, providing live demonstrations, and introducing fresh and new offerings, such as Front Row™ and the new and improved Civicom Chatterbox™.

Researchers are Getting “The Best Seat in the House”
Civicom grew its reputation, at this year’s event, establishing the company as the provider that gives researchers “The Best Seat in the House” with Front Row™ Mobile IDIs. Through the advancements being made in the technology available through mobile devices, such as tablets and smartphones, researchers can follow respondents through day-to-day activities – from the comfort and convenience of their home or office.

Qualitative researchers dig deep and strive hard to find the answer to the “Why?” element of respondent behavior. In-the-moment insights are the key to getting there. Civicom Front Row™ gives researchers valuable flexibility to be with the respondent virtually. Respondents can now take a moderator on a tour of their pantry, medicine cabinet, office, etc. without the distraction of the research team on site with them. Civicom technicians work hand in hand with researchers and respondents to create a smooth and efficient mobile IDI experience.

Slightly different from Civicom InSitu™, which allows respondents to deliver their insights using a self-directed approach, Civicom Front Row™ is similar to a webcam in-depth interview and takes place in real-time on a mobile device, while the moderator conducts the interview, clients watch, and Civicom manages the technology.

Chatter over Chatterbox Reinvented
Another capability that was drawing attendees’ attention was Civicom’s newly re-introduced Chatterbox™. After taking time and care to collect researcher insights on their existing bulletin board platform, Civicom made the move to re-invent and re-release Civicom Chatterbox™, which is ideal for bulletin board focus groups and online communities.

The vast improvement to the feature-set and usability of the Civicom Chatterbox™ platform impressed many. One researcher said, “It’s been a very long time since I was this excited about a platform!”

Bright Lights from the Highlights
Aside from the splash made by Civicom Marketing Research Services, there were many highlights throughout the event.

A heartfelt congratulations to the fifteen recipients of the QRCA 2014 Young Professionals Grantees! There has been representation of a younger generation in previous years at the QRCA, but there was a noticeable surge in young professionals in 2014. In addition to young professionals, there were a large number of first time attendees to the event, as well.

Congratulations also goes to the QRCA for reaching the milestone of 10,000 members! So many new faces and perspectives provides opportunity for new growth in the qualitative research industry. Civicom Marketing Research Services continues to deliver solutions and expertise that is on the cutting edge for marketing researchers.

To learn more, email Civicom® at email: inquire(at)civi(dot)com or call +1-203-413-2423

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Rebecca West
@CivicomMRS
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