Civicom is on the cutting edge of adding portability and intimacy to online qualitative interviews using mobile devices, helping our clients take their research to new heights.
Greenwich, CT (PRWEB) July 16, 2014
Amy Savin and Regina Szyszkiewicz, co-chairs of the QRCA Online SIG, will host Jack Campisi, Sr. Account Manager at Civicom Marketing Research Services, for the QRCA Online Special Interest Group (QRCA Online SIG) Third Thursday Digital Demo on July 17th. Mr. Campisi will provide an overview of Front Row™, Civicom’s mobile online interviewing platform. Front Row™ gives researchers ‘the best seat in the house’ without them ever leaving their desk.
Front Row™ enables qualitative researchers to conduct live, two-way remote interviews with participants using a mobile device (Tablet or Smart Phone). This enables marketing researchers to accompany a respondent to their kitchen, bathroom, bedroom or garage and conduct an in-depth conversation with them while they are directly engaged in an activity. It adds a new dimension to traditional, online qualitative research and takes IDIs to new and exciting places.
With Civicom’s Front Row™ researchers can add an element of ethnography to their online interviews. They get a 'front row' seat to a respondent's experiences, spaces, activities and key moments of decision. Imagine a research project on the buying habits of consumers. With Front Row™, a researcher can conduct a live interview with a study participant while the respondent is actually making a purchase. This sets the stage for some real-time, in-the-moment observation - an opportunity to get in-depth information during that key moment of decision - far better than having the consumer fill out a questionnaire after the purchase has already been made.
The QRCA Online SIG Third Thursday Digital Demo on July 17th at 12:00 pm EST offers Civicom Marketing Research Services the chance to highlight the key features, application and benefits of Front Row™. The QRCA is the Qualitative Researchers Consultants Organization. Potential attendees can use this registration link to request to join the event.
About Civicom Marketing Research
Civicom Marketing Research is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating telephone and web-based IDIs and Focus Groups using Civicom CyberFacility® to enable projects to have extensive, global reach.
Civicom® also offers Civicom InSitu® Mobile Qualitative Research, plus an online multi-media bulletin board suitable for asynchronous online focus groups. Civicom operates globally in 96 countries and offers extensive translation services for marketing researchers, as well as transcriptions through TranscriptionWing™, and respondent recruiting through CiviSelect™.
To learn more, email Civicom® at inquire(at)civi(dot)com or call +1-203-413-2423.