CJ Bibigo Sponsors AT&T Byron Nelson Championship With Bold New Flavors of Korean Cuisine May 9 - 12

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As the exclusive Korean cuisine sponsor, CJ Bibigo's chef inspired menu featuring Korean inspired grab-and-go snacks set to surprise and delight this year's attendees

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Bibigo, a global brand created by CJ, Korea’s #1 food company, is set to become the go-to for Korean food in the US as their innovative dishes and delicious combinations have made it an immersive dining experience. After three successful PGA tour partnerships, Bibigo will be offering their finger-food specialties at this year’s AT&T Byron Nelson Championship, May 9 – 12, with a special media tasting event on May 8 at 10:30 am.

As the sole Korean concession sponsor of the PGA, their mission is to lead Korean food globalization by using Bibigo to tout the excellence and authenticity of Korean food in the US and around the world. Their concession booth will feature traditional grab-and-go style food items with a modern twist. Attendees will be able to taste Bibigo’s new menu showcasing snacks that are inspired by authentic Korean flavors – offering a Korean spin on American favorites, including their signature Bibi-Cones, an ode to the traditional Korean mixed rice “bibimbap” now available in two flavors: the original bulgogi and their new kimchi which adds a spicy and tangy kick. Attendees will also have the opportunity to enjoy new menu items highlighting authentic Korean flavors including Sweet and Spicy Chicken Skewers, Crispy Mandu, Jap-Chae, and Shrimp Kimchi Bao. As for refreshments, the exclusive AT&T tournament menu will feature an all-new Sparkling Pomegranate Punch and a Sparkling Yuzu Punch.

Bibigo has also organized fan-signing events with affiliated golfers Sung-Jae Im and Whee Kim. In addition, the concession booth will be filled with giveaways and surprises.

CJ ‘s official sponsorship of the AT&T Byron Nelson Championship provides an opportunity to promote Bibigo around the world. Additional PGA tour sponsorships this year include the 3M Open in July.

Special Note to Press:
To attend our special media tasting event on May 8 and/or for interviews or additional information on Bibigo’s AT&T Sponsorship, please contact pcuevas@ciicnews.com or call at 845-358-3920 x18.

About CJ Group:

CheilJedang (CJ) was founded in Korea in 1953 specializing in food products. Since then, the company has grown into a global lifestyle brand with an innovative business portfolio built around four core sectors: Food & Food Service, Biotechnology, Retail & Logistics, and Entertainment & Media. CJ strives to inspire a new life of health, happiness, and convenience through its diverse array of products and services. From introducing convenient ways to enjoy new and exciting flavors to creating on-trend products and unique 'shoppertainment' (shopping + entertainment) experiences, CJ is at the forefront of innovating lifestyles worldwide. For more information, please visit http://www.cjamerica.com.

About Bibigo:

Founded in 2010, Bibigo is a global brand created by CJ, Korea’s #1 food company. With over sixty years of experience, CJ has proudly been delivering flavor to dinner tables since 1953. Bibigo takes 5000 years of delicious cuisine and updates it for today’s modern, non-stop lifestyles. That’s why the name combines the Korean word “bibim,” from a long cultural tradition of “mixed” flavors, with the English word “go.” Inspired by authentic recipes, Bibigo makes the exciting tastes of Korean cuisine easily accessible with offerings in both grocery stores and restaurants in South Korea, America, and around the world. Bibigo brand represents global K-Style Food and CJ’s new lifestyle. For more information, please visit http://www.bibigousa.com.

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Paola Cuevas
CIIC
+1 8453583920 Ext: 18
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