75% of companies with event budgets between the $50 and $100 million said that they expect and ROI of more than 5 to 1 for event marketing strategies.
Phoenix, Arizona (PRWEB) November 06, 2014
CJ Acquisitions know that event marketing works and top brands know it too. According to this year’s EventTrack annual event marketing research survey, released on October 6th, event and experimental marketing budgets are expected to increase by over 5% in 2014. With marketing budgets seeming to diminish digital strategies, this steady increase speaks volumes about the value of live events.
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According to a study conducted by EMI and Mosaic, 75% of companies with event budgets between the $50 and $100 million said that they expect and ROI of more than 5 to 1 for event marketing strategies. Even the companies with smaller budgets anticipate three to one returns. Brands are investing in more live event marketing experiences and are not shy about expressing confidence in the fact that the moneys is being spent efficiently.
There are many reasons why event marketing is so effective:
1. Attending live marketing events drives purchases
Data shows that when people attend an event they are more likely to purchase the product. EventTrack found that 96% of consumers surveyed said that, assuming the product or service was the one they were interested in. Nearly three out of four event participants that purchase once become a regular customer.
2. Experiencing a brand makes an emotional connection
Providing consumers with a unique experience, engaging brand ambassadors and a way to see and observe the brand, will often spark an emotional connection that transforms into a long lasting relationship.
3. Undivided customer attention
In an era of smartphones and mobile marketing saturation, an event experience uniquely provides you with the consumers’ undivided attention. Effective marketing events provide consumers with several easy and appealing ways to purchase a product, all in real time.
4. Events provide valuable consumer engagement data
One of the most important aspects of event marketing is measurement. In addition to sales and actionable leads, live events provide valuable data that can direct the marketing strategy and make efforts more targeted and intelligent.
CJ Acquisitions is an outsourced sales and event marketing firm based in Phoenix, AZ. The firm build marketing and promotional campaigns that have innovative strategies, give meticulous attention to client needs, and provide a motivated group of people. CJ Acquisitions believe when events are executed in a way that effectively reaches and engages consumers, the experience overwhelmingly drives the most important results there is: sales.