Pura Bellezza's New Clay Facial Mask Line - Exfoliates, Softens and Smooths Skin, Returning its Natural Radiance
Nashville, TN (PRWEB) July 31, 2013 -- Clay is a complex of minerals and trace elements which has long been known for its therapeutic properties. Some of the properties include uses such as: detergents, softeners, rebalancing, mineral content, exfoliating, anti-inflammatory, healing and purifying. Clays are often looked to as an active ingredient in the preparation of masks and cosmetics. Since ancient times, this material has always been considered an effective remedy to restore skin smoothness and radiance. Egyptian women were known for their charm and beauty, these women knew the properties and benefits of clay, and thus frequently used it as a mask to cleanse the face, body and even hair. The valuable minerals contained in the clay (silica, magnesium, iron, aluminum, calcium, etc.) are absorbed by the skin which, in turn, helps to remove the accumulated toxins in the tissue. In doing so, the clay purifies the skin while stimulating the microcirculation, allowing the natural radiance to return to the skin.
Clay masks, or more specifically clay facial masks, have many benefits to offer to women in today's busy lifestyle. The many properties of clay have immediate and lasting benefits for skin. Here are a few of clay's properties:
• Emollients: clay is able to reduce the evaporation of water from the epidermis, this indirectly moisturizes the skin in the area applied. Reducing water loss from the skin, the clay at the same time favors the penetration of the impurities contained therein.
• Detergents: Some clays, after being moistened with water, act as detergents. Not surprisingly, before the entry of large-scale industrial soaps to clean ones face and hands, it was customary to exploit clay's detergent properties. The clay is in fact able to eliminate the impurities of the skin without generating foam: its particles attract and capture dirt, oil and bring impurities to the surface through the process of absorption.
• Remineralisation: Clay is a material of mineral origin, therefore rich in silica, magnesium, iron, aluminum, calcium and many other minerals. Precisely for this reason, clay is also used for its excellent properties of remineralisation, or the replenishment of needed minerals to the skin and body.
• Exfoliating: Applied on the face as a mask, the clay acts as a mild exfoliant, removing dead cells from the stratum corneum (the outermost layer of the skin), so skin looks soft, smooth and radiant.
Pura Bellezza now offers an expanded line of natural clay facial masks making it easy for women to experience the rejuvenation, exfoliation and restore the skin's smoothness and radiance once again. Easily mixed with distilled water and applied with a brush or finger tips at home, Pura Bellezza's clay masks come in different types to target specific conditions whether its; oily, dry, mature, sensitive or even problem skin conditions such as acne. Pura Bellezza is already known for mineral powder foundation, mineral lipsticks, cream concealer, blush and bronzers, eye liner pencils, lip gloss, setting powder, rice powder and more. Pura Bellezza has a simple goal, to provide the best mineral makeup with an exceptional quality, created from the most natural and superior ingredients available, paired with unmatched customer service.
Pura Bellezza is based in Nashville TN, and strives to provide the very best mineral makeup with an exceptional quality, created from the most natural and superior ingredients available, without the harsh and potentially harmful chemicals often found in todays cosmetic products.
James Pepe, Pura Bellezza, http://pura-bellezza.com, 615-604-4677, [email protected]
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