By including the brand’s values on the merchandise itself, companies can remind customers of the brand they support and the mission the brand believes in every time they wear that article of clothing.
LOS ANGELES (PRWEB) July 21, 2020
A July 3 article on Red Bull reported on a new product, AlphaTauri, a fashion brand that’s combining innovation with fashion. The brand said it’s created a Mobile Innovation Lab (MIL) that can be assembled in as little as 20 minutes and can produce customized clothing based on each customer’s measurements through its 3D knitting machine. In a time where brick and mortar shops can no longer allow the use of changing rooms and more purchases move online, the brand says they can provide already-tailored clothing made to fit the buyer while still providing a traditional shopping experience. Los Angeles-based manufacturer Hi-Tech Printing & Labeling Inc. says that unique brands such as AlphaTauri should take advantage of every opportunity possible to remind consumers of what sets them apart from the rest.
Whether it’s a brand that donates a portion of their proceeds to various social organizations or a label committed to a social, religious, or political cause, Hi-Tech Printing & Labeling Inc. says that these details are what customers want to know about. The manufacturer says that advertising a brand’s ethic through the usual channels such as a company website or via social media may be a good start, but an often forgotten way to reach its core demographics is actually through fabric tags and or something as simple as printed labels.
By including the brand’s values on the merchandise itself, the Los Angeles manufacturer says companies can remind customers of the brand they support and the mission the brand believes in every time they wear that article of clothing. This can help spur future sales as fans are more likely to return to shop from a brand they not only support but also whose products they enjoy wearing, the supplier says.
Hi-Tech Printing & Labeling Inc. says that for brands to ensure that customers can see what’s printed on clothing labels and tags, high quality and durable fabrics must be used. The manufacturer adds that these labels and tags can’t be effective if they fade or fray after a few wash cycles. To ensure that brands can continue to reach their target audience, Hi-Tech Printing & Labeling Inc. stresses that the quality of materials is of the utmost importance.
Interested readers who would like to learn more about the services and offerings of Los Angeles-based clothing tag and label manufacturer Hi-Tech Printing & Labeling Inc. can call (213) 746-7772 or visit its website at https://www.fabriclabels.com/.