Cloud Mobile Communications & VAS Market: Research Reports on Commerce Opportunities Applications & Content Now Available at ReportsnReports.com
Dallas, Texas (PRWEB) July 25, 2013 -- Cloud computing is one of the hottest segments in information technology today along with mobile and wireless. Today, the number of smartphones in the US exceeds the number of laptops, tablets are enjoying significant growth, and just about every employee has one, two or even three mobile devices. Enterprise IT now has to deal with the additional responsibility of serving customers who use their mobile products to interact with the organization.
Cloud is moving beyond computing and storage and into an entirely new realm of communications, applications, content and applications. Evidence of this evolution ranges from common examples, such as Google Voice for Cloud-based communications, to less common examples such as Cloud-based payments solutions within the mobile commerce arena.
This “Beyond Cloud Computing: Mobile Communications, Applications, Content, and Commerce in the Cloud - http://www.reportsnreports.com/reports/265604-beyond-cloud-computing-mobile-communications-applications-content-and-commerce-in-the-cloud.html ” research evaluates companies, solutions, opportunities, and the future market for Cloud-based communications, applications, content, and commerce. This report is must reading for anyone looking beyond computing alone, back-up/synchronization, and/or hosting for new revenue opportunities in Cloud-based services.
Target Audience:
• Cloud infrastructure and service providers
• Network operators (fixed and wireless/mobile)
• Network infrastructure and datacenter providers
• Network integrators and professional services providers
• Communications, applications, content, and commerce VAS providers
Buy a copy of the report @ http://www.reportsnreports.com/purchase.aspx?name=265604.
Mobile Value-added Services (VAS) in the Cloud: Security Challenges, Market Opportunities and Forecasts 2013 - 2018 (http://www.reportsnreports.com/reports/252673-mobile-value-added-services-vas-in-the-cloud-security-challenges-market-opportunities-and-forecasts-2013-2018.html)
Mobile VAS in the Cloud includes communications, content, commerce and applications of various types. Leading companies are positioning themselves to take leverage cost improvements as well as enhanced functionality, services integration, and convergence across service types heretofore constrained by device type, network type, and/or service provider. However, ensuring a fast, flexible, and economically viable service delivery via the Cloud is a continuous challenge thanks to security issues, piracy concerns, and the threat of cybercriminals damaging consumer and enterprise data.
This research evaluates opportunities for mobile VAS in the Cloud, company specific solutions, alliances to combat challenges, market drivers and decision factors for consumer and enterprise customers. The report includes analysis of forecasts as well as recommendations for industry players.
Target Audience:
• Cloud services companies
• Mobile network operators
• Small to Medium Business (SMB)
• Network infrastructure providers
• VAS application development companies
• Large multinational enterprise companies
• Security and privacy protection companies
Buy a copy of the report @ http://www.reportsnreports.com/purchase.aspx?name=252673.
Mobile commerce is exploding with applications and services driven by emerging technologies, use cases, and business models. M-commerce is quite different from traditional e-commerce as the ecosystem and value chain are more dynamic and are evolving in a different manner than e-commerce as a whole.
Mobile Commerce 360 (http://www.reportsnreports.com/reports/107786-mobile-commerce-360.html) is an annual subscription service that provides research, analysis, and advisory services that address a wide range of topics within mobile commerce including advertising, payments, search and discovery, security, emerging technologies, technology transfer, and more. The service includes many research reports within mobile commerce (and related areas such as value-added services, mobile search, and others) as well as customized reports, and consultation. Subscribe for a 360 degree view of mobile commerce!!
Audience
• Mobile network operators
• Mobile commerce vendors
• Mobile content and application providers
• Network infrastructure and service providers
Buy a copy of the report @ http://www.reportsnreports.com/purchase.aspx?name=107786.
Google in Mobile Marketing - http://www.reportsnreports.com/reports/264521-google-in-mobile-marketing.html
Google’s mobile advertising business continues to fuel impressive growth for the online search engine pioneer. Google has much at stake in the worldwide shift from desktop advertising to mobile advertising. The company has taken various measures to brace for the shift. It acquired mobile-related corporate vehicles, notably Android (2005), YouTube (2006), DoubleClick (2007), AdMob (2009) and Motorola Mobility (2012), and launched mobile marketing tools like the Google Playbook (2013).
This research addresses the following:
• Competitive Landscape: The current shape of the mobile advertising landscape and Google’s fit within it. Google’s current strategies: How has its strategy paid off and who are the biggest competitor’s to Google in mobile advertising.
• Advertising Products: Google’s current advertising products. What’s next for Google’s product strategy (i.e., in-app advertising, search advertising).
• Strategic Direction: Google’s strategy in light of other mobile advertising powerhouses entering the landscape. How Facebook and Apple’s strategies differ from Google’s
• Recent Happenings: Recent strategic moves Google has made to grow its market share in mobile advertising. How Facebook and Apple countered Google’s strategy. Relevant recent events that have occurred affecting Google’s strategy (i.e., MMA standardizations of mobile ads)
• Recommendations for Marketers: What marketers need to do to optimize their spending with Google, Facebook, and others. What is the best strategy for advertising buyers in the next five years.
Buy a copy of the report @ http://www.reportsnreports.com/purchase.aspx?name=264521.
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