Growing Focus on Cost Mitigation Spurs Demand for Cloud Computing Services, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Cloud Computing Services markets. Global market for Cloud Computing Services is projected to reach US$286 billion by 2018, driven by growing focus on minimizing IT expenditure and infrastructure costs.

Cloud Computing Services: A Global Strategic Business Report

Follow us on LinkedIn – Against a background where companies are coerced into recalibrating their communication applications and network infrastructure into cost-effectively supporting distributed information, cloud computing is growing in importance. Tough economic conditions have additionally reinforced the need to upgrade network infrastructure in a cost-effective, yet compelling way. While there remains an overwhelming tendency to resort to cuts in capital expenditure during periods of economic and financial crunch, companies are fast waking up to the fact that arbitrary scaling back of IT spending is not necessarily the most rewarding in the medium to long term, thus inspiring more thoughtful, and complete plans. Against this process of re-evaluating platform strategies, devising innovative ways of creating competitive advantages, and strict monitoring of IT expenditure (both capital and operational), poised to benefit are technologies that reduce expenditures and step up competitiveness.

A key beneficiary in this scenario is cloud computing which is defined as an emerging paradigm computing concept that enables both information technology infrastructure and software to be delivered directly over the Internet as a service. The several benefits of cloud computing which will drive strong incremental growth include easy access to infinite computation resources, scalability of network resources, metering of computational resources and payment only for used computing power, reduced total cost of ownership, faster deployment and implementation and increased savings on virtually all counts of process execution. During the 2007-2009 recession period, companies increasingly took to cloud computing as cloud strategies during this period gained visibility for their ability to slash IT costs. The economics of cloud resulted in increased adoption of cloud-based approaches to IT. The bad economy fed the market for Cloud Computing Services as cash and revenue starved companies prowled for IT solutions that are cost-effective, require minimum to zero investments, and low management of computing resources.

With tough economic conditions being the new normal especially among the developed economies which are now saddled with conditions likely to persist into the foreseeable future, companies will continue to retain their appetite for cost effective solutions. Against this backdrop, cloud computing stands positioned for strong future growth. Companies that will consume the most cloud services are expected to be those operating in commoditized business environment where product differentiation is a perennial need. The growing recognition of the operational and economic benefits and efficiencies of a cloud-computing model will additionally encourage widespread adoption of cloud services. The successful adoption of this technology concept by early adopters will pave the way for mass enterprise adoption of cloud services in the coming years.

As stated by the new market research report on Cloud Computing Services, the United States represents the largest market worldwide. Asia-Pacific is forecast to emerge as the fastest growing market with a projected CAGR of 20.8% over the analysis period. Business Process as a Service (BPaaS) represents the largest segment with growth driven by strong demand for cloud advertising, boom in e-commerce in emerging markets and the ensuing demand for cloud payment solutions. Infrastructure as a Service (IaaS) ranks as the fastest growing market sector led by big data induced increased demand for Storage as a Service (STaaS) and enterprise mobility driven adoption of cloud print services.

Major players covered in the report include Akamai Technologies Inc., Amazon Web Services Inc., CA Technologies Inc., Caspio Inc., Dell Inc., Eucalyptus Systems Inc., ENKI LLC, Flexiant Limited, Google Inc., GoGrid, Hewlett-Packard Development Company L.P., IBM Corporation, Joyent Inc., KloudData Inc., Layered Technologies Inc., Microsoft Corporation, Netsuite Inc., Novell Inc., OpSource Inc., Oracle Corporation, RightScale Inc, Rackspace Hosting Inc., Red Hat Inc., Inc., Skytap Inc., and Verizon Terremark, among others.

The research report titled “Cloud Computing Services: A Global Strategic Business Report,” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections in US$ for all major geographic markets including the United States, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (Australia, China, India, South Korea, Rest of Asia-Pacific), Latin America (Brazil & Rest of Latin-America) and Rest of World. Service segments analyzed in the study include Business-Process-as-a-Service (BPaaS), Software-as-a-Service (SaaS), Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS).

For more details about this comprehensive market research report, please visit –    

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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