The premise of Clue Video's platform is to allow buyers and sellers to get together in a place where the focus is helping shoppers find the perfect provider of the service they want.
Fort Lauderdale, FL (PRWEB) August 08, 2013
Starting August 1st, Clue Video, a pioneer in local business video marketing, is offering their business class service free to new businesses. Clue Video is based out of Florida and has seen a viral growth rate since it opened a few months ago.
Online video has become an ever more powerful medium for businesses large and small. In the US alone, over 100 million people are watching video online which is a staggering increase of over 40% since 2010. The trend towards a nation who wants to consume video does not stop there. Of those 100 Million, 54.6 million people viewed videos from their mobile devices.
For businesses however, it is more than the fact that people are looking at videos, it is what comes next that really matters. In today’s internet crazed business landscape, there seems like an endless string of places that you “should” be spending advertising dollars. From phonebook ads to billboards, PPC, PPA, Facebook, twitter, google+... The list seems to get longer and more confusing every day. There is however a preverbal light at the end of the tunnel for small business owners, and that light is the glow coming from the screens of their consumers watching videos about their businesses.
Video seems to be floating to the surface as a major player in the way that consumers use the internet to find, research and identify those products and services that they are interested in learning more about. In fact, nearly 46% of people say that seeing a product of service mentioned in an online video would encourage them to seek out more information. This is a staggering number when compared to more traditional forms of advertising such as print advertising or billboards.
In a 2012 survey, video was the 6th most popular content marketing tactic with over 70% of marketers creating a video and nearly 60% producing live video in the form of webinar and webcasts.
Clue Video, a local service that is giving YouTube and Vimeo a run for their money when it comes to local business advertising, has created a platform that allows those looking for services and those providing services in local markets to get together. “The premise of our platform is to allow buyers and sellers to get together in a place where the focus is helping shoppers find the perfect provider of the service they want. No do it yourself videos, trailers for movies or clips of people crashing stuff. We are all about local businesses and local shoppers. Period.” Mike Safrin said about the services clue video is offering their cliental.
This local product is turning the heads of industry moguls as they realize that with over 100 hours of video uploaded every minute to YouTube, consumers are looking for a way to find what they need in more specific ways. YouTube and its parent company Google have been very vocal about the changes they have made to their algorithm to better serve their searching public. Eric Myerson, YouTube’s head of creator marketing communications said, “we’ve updated what we call video discovery features, meaning how our viewers find videos to watch via search and suggested videos.”
It is clear that not only companies like Clue Video have noticed these trends but so have the biggest players in online video world. To take advantage of this new trend, starting with a free offer from a local company like Clue video may be the best way for budget conscious small businesses to put their preverbal hat in the ring when it comes to video marketing.
With a seemingly endless string of marketing venues tugging at the same dollars in the budget, video is quickly becoming the front runner for the best return. If you own a business, take a look at your video strategy, or lack there of, and see if making a shift makes sense to you.