We plan on developing the Coastal brand in Europe to match or even surpass the success we’ve experienced here in the U.S.
Jacksonville, FL (PRWEB) October 15, 2014
Coastal Shower Doors announced its launch into the European market with the hiring of European Operations Manager St Middleman.
Based in England, Middleman will be responsible for developing a distribution network within the European Union by appointing importers and distributors in various countries. The initial focus for the 42-year-old bath and shower door company will be targeting key markets in the UK, France, Germany, Italy and Spain.
“The European market is quite different to that of the United States,” says Patrick Cobb, national accounts manager for Coastal Shower Doors. “We have been working on developing metric sizes that will be suitable for Europe, which is why this is the perfect time to bring Steve on board. We plan on developing the Coastal brand in Europe to match or even surpass the success we’ve experienced here in the U.S.”
Middleman comes to Coastal having worked all ends of the industry, from installer to owning his own retail showrooms. “I’ve gained extensive knowledge and contacts throughout the entire European market, especially with the recent successful launch of a Spanish shower pan manufacturer into the UK market,” says Middleman. “Initially, my time will be spent looking for distributors that not only have extensive networks, but can offer Coastal value-added services in terms of PR, advertising and marketing.”
Coastal made the decision to expand into the European market based on interest received in the company’s new Gridscape shower door series. The patent pending "factory window" look has created a buzz in the world of interior design with inquirers coming in from hotels and commercial projects throughout Europe.
Middleman can be reached by emailing [email protected].