Healthcare Self-Management Accelerated with Personalized Customer Dashboard

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CodeBaby Launches Next Generation of Insyte

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The next generation CodeBaby Insyte gives consumers comprehensive visibility and ‘what if’ scenarios to make informed decisions by providing a deeper understanding of their individual health picture.

CodeBaby, a leading intelligent virtual assistant (IVA) technology provider for healthcare insurance companies and providers, announces its next generation healthcare dashboard: Insyte. This unique customer healthcare solution will be introduced at AHIP’s Institute 2014 conference in Seattle June 11-13.

From the first day of the challenging 2014 enrollment period, CodeBaby has been better engaging consumers and gleaning firsthand information. One insurance company’s consumer-direct portal with a customized CodeBaby avatar went live the day Obamacare kicked off, making it one of the longest running consumer direct experiences tracked thus far. Statistics are early, but indicative.

This has uniquely positioned CodeBaby to have invaluable insight into the real needs of consumers and providers, as well as forecast healthcare technology trends for 2015.

Driven by this insight, the next generation CodeBaby Insyte gives consumers comprehensive visibility and "what if" scenarios to make informed decisions by providing a deeper understanding of their individual health picture. Payers can now provide this to their customers with the ability to serve up personalized data from multiple data sources into a single unified, interactive experience.

“Our customers anticipate a vital competitive advantage to providing consumers with greater visibility and control of their healthcare,” says Dennis McGuire, CEO of CodeBaby. “Having experienced reduced costs and increased consumer engagement during the 2014 enrollment period, they expect even more benefits by putting exactly the information consumers need at their fingertips. Items such as plan details, claims, health data, prescription refills and much more can be accessed in one place, allowing plan customers a clear view of their specific situation.”

Forrester researcher Skip Snow, who covers the Health IT space for CIOs, confirms that consumers and patients want more control and visibility into their healthcare choices. In his April 9 blog post, Snow indicates the new federal healthcare IT framework will require more health information data exchange, electronic access to clinical results, (online) medication management and electronic communications between patients and healthcare payer or provider networks.

CodeBaby has a proven ability to forecast demand and proactively deliver vital capabilities in the burgeoning movement of advocating for patients’ involvement in their own healthcare decisions. The company was awarded the 2013 Industry Innovator “Superstar” Award by The Institute for HealthCare Consumerism (IHC) for providing solutions to pressing health and benefit issues.

“CodeBaby brings a deeply engaging interaction between health and benefit companies and their end users, ensuring their customers and employees are able to take fully informed action,” said Douglas N. Field, CEO of The Institute of HealthCare Consumerism. “In a space that is undergoing tremendous transformation, this type of innovation drives improvements in healthcare consumerism.”

Demand for patient self-advocacy is a natural offshoot of the healthcare exchange environment, which is here to stay. CodeBaby’s rapid-response via Insyte provides customers with the capabilities to answer this urgent need and remain highly competitive.

About CodeBaby: CodeBaby is a global customer engagement and leading intelligent virtual assistant (IVA) technology provider founded in 2001 by two Canadian physicians turned gaming entrepreneurs (former CEOs of Bioware and executives of Electronic Arts). Leveraging emotional engagement and gaming expertise, CodeBaby’s solutions drive engagement and retention for Fortune 500 customers within healthcare, financials, banking, and eCommerce. CodeBaby was recently named a 2013 IHC Superstar Award Winner for providing innovative solutions in healthcare consumerism and benefits enrollment. Visit our website: or follow us on Twitter: @CodeBaby.

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Katherine Wells
CodeBaby Corp.
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CodeBaby Corp.
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